ReadWriteWeb

Embedded chat for real-time communication has been a core part of Meebo's offering for a while. Their latest release of new features focuses on integrating social platforms to allow for cross-network sharing of content.

"SEO has been a great way for web sites to acquire new users, and will continue to be," said CEO Seth Sternberg in am email last night. "At the same time, site owners are looking for the next great way to attract additional users. i think that 'social graph optimization' can be the next SEO - making it really easy for your users to share content from your site to their friends, be they on social networks, IM networks, in email, etc."

Smub.it offers a drop-dead simple social sharing and bookmarking tool that proves especially useful for iPhone and other smart phone users.

Smub, which stands for "smart multi-use bookmarking," requires only that users type "smub.it/" to the left of the URL they wish to bookmark or share. Then, whether it's viewed on a mobile device or a computer, the browser goes to Smub's ten-button interface where users are presented with a modest but functional selection of link-sharing options. The service effectively eliminates the need for copy/paste functions and takes a few steps out of iPhone users' sharing process.