long tail
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Analyst: Android Fragmentation Costs Carriers Billions
We've written here before in ReadWriteWeb about the bad side of Android platform diversity: multiple phone manufacturers with one or more carriers apiece, simultaneously supporting more than one active version of the operating system. One can't help but think that Microsoft has handled Windows platform transitions better than this, but then again, Windows doesn't have to appease the interests of carriers and manufacturers.
Now, an intensive 12-month study by mobile communications analysis firm WDS Global has come up with a quantifiable metric for the cumulative effects of platform fragmentation on carriers, and subsequently on consumers, based on estimates of 2011 Android smartphone shipments: The frustration from customers who have been unable to resolve their hardware and software issues through customer support, and end up returning their phones for replacement, ends up costing U.S. carriers a combined total of $2 billion annually.
Hitwise: The Long Tail of Search is Much Longer Than Expected
According to a recent guest post on the Hitwise blog by Dustin Woodward, a Seattle-based SEO and web analytics specialist, the long tail of search might be even long than many of us assumed. Looking at Hitwise's data set of search terms used in the last three months, Woodard calculates that the top 1,000 search terms only account for about 10% of all search traffic. Woodard found about 14 million distinct search terms in Hitwise's data, with 'myspace' still being the most popular search query.
Self-Publish Your Own Magazine With MagCloud
Have you every wanted to run your own magazine, but never had enough money or a large enough audience to make it worthwhile? Well, if there's one thing that the self-publishing industry can cater to, it's the long tail. Now, thanks to a startup called MagCloud, even the smallest of ventures can produce their own, professional, full-color magazine and without the costs normally associated with hiring traditional publishing companies.
Long Tail Ad Network Makes Sense for Technorati
Last week, when we heard that Technorati had raised another $7.5 million, bringing their total raised to $30 million, we asked you what blog search engine you use. 41% of you answered Technorati, but it was clear that Google Blog Search has cut into Technorati's marketshare, and some commenters said that they didn't have a need for a dedicated blog search -- Google worked just fine. This morning, Technorati expanded beyond the business of blog search to blog advertising with the launch of Technorati Media.
MySpace Music Store: Where's the Long Tail?
On the same day that Apple announced that iTunes had surpassed Wal-Mart as the number one music retailer in the United States, MySpace announced that it had joined with three of four major labels (EMI isn't on board yet) to launch their own iTunes killer. As they did previously for Amazon, Universal Music Group, Warner Music Group, and Sony BMG have agreed to let MySpace sell music DRM-free. But the big question is: Why just the majors?
Success in the Long Tail Depends on "True Fans"
The always interesting Kevin Kelly published a long post yesterday detailing how any artist -- musical or otherwise -- can make money operating in the long tail. His idea centers around finding 1,000 "true fans," which he defines as people who will do anything to support what you do. Once you've acquired your following of true fans, says Kelly, making a living is doable.
The Birth of the Political Long Tail
Are we witnessing the emergence of the Long Tail of politics over the course of this presidential election cycle in the United States? Central Desktop CEO Isaac Garcia thinks so, and applies Chris Anderson's famous Long Tail theory to the campaign of US presidential hopeful Barack Obama in a rather compelling blog post last week. In the post, which was syndicated on the TechPresident blog, Garcia argues that Barack Obama, and to a lesser extent Ron Paul, have built campaigns on the back of the Long Tail of political interest in the US.
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