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ma.gnolia

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Ma.gnolia Goes Open Source - Will it Matter?

By Marshall Kirkpatrick / August 22, 2008 9:54 AM

magnolialogo.jpgSocial bookmarking: the awkward genius hopes you'll take its ideas to parties for it.

Ma.gnolia, one of the most popular second tier social bookmarking services on the web, announced today at the Gnomedex conference in Seattle that the company has thrown itself to the mercy of the development community and is going to make its code available in open source.

Ma.gnolia is tiny compared to Yahoo's Delicious, but in every way other than network effects, it's more interesting. Unfortunately, that's all pretty academic. When interesting competes with the powerful network effects that come from the huge number of Delicious users - Delicious wins. Today's announcement may help grow Ma.gnolia quickly; at the very least it's a daring move.

Ma.gnolia: OpenID to Save Anti-Spam, Anti-Spam to Save OpenID

By Marshall Kirkpatrick / March 27, 2008 11:00 AM

OpenID is wildly convenient for users, which is good for vendors, but is that motivation enough to really spur its adoption? Cutting-edge social bookmarking service Ma.gnolia stopped issuing new user credentials last night and now requires new users to create a Ma.gnolia account using an OpenID from somewhere else.

Why? Because 75% of new accounts being created there lately have been created by spammers using automated tools. Spammers took over Ma.gnolia. Now, the company is using OpenID as a system of 3rd party verified identity and using the superior spam blocking skills of services like Yahoo! and AIM to clean up the Ma.gnolia ranks. Spamfighting could be the incentive that puts many other vendors over the edge to leverage OpenID.

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