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What is Magma? Well, it's best known as molten underground rock waiting to explode out of a volcano and flow viscously through your run-of-the-mill Polynesian village. But as of today, Magma is also a video site created by Rocketboom founder Andrew Baron. Baron launched the site in the hopes that it fills a need for audience-focused content. Just as TV Guide and the Billboard charts offer entry points into their industries, Magma offers an entry point into web video. The company hopes to become the new search interface for video exploration.