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Rag trade blog Fashionista reports that Vogue's stealth website, currently under development for a December launch, will feature a digital version of every single number published since Arthur Baldwin Turnure started the magazine in the late 19th century.
If you are a fan of fashion, this is huge news. If you're not, it's huge news. History is more than big decisions made by bigwigs in big buildings. It's how we think, eat, buy, sing, move and dress. Vogue is, for better or worse, a prominent lens onto a substantial segment of our cultural mores. Not to mention, it helps to bring history alive when you can picture the details. Now there will be an archive of the sartorial side of those details.
Adobe is announcing at Mobile World Congress that its digital publishing suite, which allows content publishers to craft magazine-like content for tablet computers, is now going to be available for Android in addition to iOS. Already, the Adobe software has been used to create over 100 publications that run on iOS devices, including big names like Wired, The New Yorker and Empire.
With the introduction of the Content Viewer for Android, the resulting publications will run as Adobe AIR applications on Android-based tablets.
Reports of declining iPad magazine sales are a good reminder that neither Apple nor publishers have really nailed the content and delivery of magazines in a digital format. And a story tonight in The Wall Street Journal reports that Google may be working to take advantage of this opportunity by setting up its own digital newsstand for Android.
Google has discussed its plans with a number of publishers, including Time Warner, Condé Nast and Hearst Corp, but according to the story, the details and timing are "vague." And it's possible that the venture won't materialize.
When the iPad was launched earlier this year, one of the big talking points was that the iPad might be the savior of magazines. By now many magazines are available on the iPad, either in their own standalone app or in a virtual magazine store. In this post we look at how magazines are using the iPad, what the user experience is like, and what iPad magazines still need to do to improve.
We'll analyze a standalone iPad magazine app (Wired) and a service that offers access to many different magazines (Zinio).
When Apple's iPad hit the shelves just over two months ago, many wondered whether it would become as ubiquitous and as popular as the iPhone and iPod touch. One area many thought would benefit by the iPad was publishing, and some early stats could be a sign that the industry is indeed gaining traction. Wired Magazine and The Financial Times have both seen significant returns on their iPad-based applications, and with some help from Adobe, other publishers will soon find it easy to join in on the fun.
Swiss startup Kooaba is trying to bring the worlds of printed news and virtual content closer together with its Paperboy iPhone app. This app, which is currently only available in Germany, Austria and Switzerland, allows users to take pictures of articles from a range of popular magazines and papers and then see additional content about these articles on their iPhones. Paperboy will also make a digital version of the article available in your Kooaba archive and users can then share this article with their friends by email and on Facebook and Twitter.
One of the iPad's biggest selling points is its potential as an e-Reader. The included iBooks application and the optional downloadable Amazon Kindle app, for example, provide hundreds of thousands of books to read, all in a relatively standard format: swipe horizontally to flip a page. iPad magazines, however, are trying to be far more creative. As we've mentioned before, the new magazine-style applications include everything from video to music within their pages, plus interactive features and clickable ads. But one problem with these innovative new 'zines is that they each do their own thing, in their own way. While this early adopter applauds the innovations we're seeing on the iPad platform, the mainstream user may find the variations confusing.
Last week, a video of online magazine VIVmag's iPad app made the rounds on the web. Featured in The New York Times as a taste of digital reading's future, this extraordinary, interactive video-infused 'zine was beautiful to watch, but left many others questioning if the expense of creating tablet-ready content like this was actually feasible. For some, that answer - surprisingly - may be yes. According to Jeanniey Mullen, CMO of the magazine's distributor, Zinio, the cost was not as expensive as you may think - it was "not even $100,000," she said. But $100 grand to create one copy of an online magazine? That's far beyond the reach of many micro-publishers. And yet, for them too, the iPad introduces the possibility of reaching a wider audience than ever before.
It's no secret that most magazines are struggling to hold on to their subscribers. Just like the newspaper industry is under a lot of pressure from the Internet, magazines are also having a hard time adjusting to the reality of the Internet. Now, Time Inc., Condé Nast and Hearst are planning to form an alliance that would bring more than 50 magazines to an iTunes-like online store that would sell digital version of these publications. The magazines that could be included in this program include Time, People, Vanity Fair, Sports Illustrated, The New Yorker and Esquire.
In this climate of fiscal responsibility, it makes sense that luxury publications may have fallen by the wayside. While subscription sales for Conde Nast's Traveller may have been lucrative in the past, it's rare to find them outside doctors offices and treadmills. In an effort to kickstart dwindling subscription sales, Conde Nast Traveller is partnering with web shopping experience Gilt Groupe on the site's Jetsetter service.
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