ReadWriteWeb

We all love to flip through a glossy, interesting magazine on the plane, in the dentist's waiting room, or stretched out on the sofa in the evening. However magazines have not been isolated from the troubles that print media are having due to the online world. Many magazines are struggling to survive and some of them are moving completely online in order to stick around. In November we reported that leading tech magazine PC Magazine would go 100% online from February 2009, after 27 years of existing in print form. Let's look at how PC Magazine is doing, along with another digital magazine that we like called Avantoure.

PC Magazine, Ziff Davis' flagship print publication, has announced that it will go 100% digital. The January 2009 issue will mark the end of PC Magazine's print edition after 27 years of continuous publication. Instead of the print version, PC Magazine will start publishing a digital version of the magazine, 'PC Magazine Digital Edition.' Current and new subscribers should see this digital edition appear in their inboxes by February 2009.

The successful science and educational organization The National Geographic Society, best known for their long-running magazine, has just made an interesting announcement. Their next venture in their for-profit operations is video games. This month, National Geographic Games, a newly formed division within the company, will launch three gaming products to be soon followed by another in December and three (so far) are planned for next year. The games will be developed for major gaming consoles, handhelds, and mobile platforms, including, yes, the iPhone.

Time Inc. service offers cool idea, uninspired selection.

Time Inc. launched its much anticipated magazine meta-subscription service Maghound today. The idea is that for a small fee, starting at three titles for $4.95 a month, you can swap out magazine subscriptions every month. It's like Netflix for magazine subscriptions, but unlike Netflix the selection is awful. We like the idea a lot though and we hope it will improve.

Chances are, you have seen one of those photocopied, five dollar zines about anything from local bands to organic gardening in your favorite magazine store. Florida based startup OpenZine is trying to take this idea of self-published amateur magazines to the web. In a world where blog publishing is ubiquitous and easy, however, what does OpenZine offer that couldn't be done with a blog? While the idea of taking zines to the web sounds intriguing, superior publishing methods already exist for the web, and OpenZine, even though it has some interesting features, feels like a step backwards.

Have you every wanted to run your own magazine, but never had enough money or a large enough audience to make it worthwhile? Well, if there's one thing that the self-publishing industry can cater to, it's the long tail. Now, thanks to a startup called MagCloud, even the smallest of ventures can produce their own, professional, full-color magazine and without the costs normally associated with hiring traditional publishing companies.

Sarah Perez wrote today: "When Amazon introduced their e-book reader, the Kindle, Steve Jobs made a strong proclamation regarding the book industry that received a lot of attention: "It doesn't matter how good or bad the product is, the fact is that people don't read anymore [...]" As it turns out, he was only half-right. People read, even those in the younger generation, they just prefer to do it online." Backing that sentiment up was a comment by Sean Mulholland, who said that he's a good example of a digital native: "I hardly ever read books. Probably only about one or two a year, and even then they're typically non-fiction as opposed to 'literature'."

When Amazon introduced their e-book reader, the Kindle, Steve Jobs made a strong proclamation regarding the book industry that received a lot of attention: "It doesn't matter how good or bad the product is, the fact is that people don't read anymore... The whole conception is flawed at the top because people don't read anymore." As it turns out, he was only half-right. People read, even those in the younger generation, they just prefer to do it online.

Brijit is an interesting new service that supplies magazine abstracts for those of us too busy to read through every print publication we're subscribed to. If you don't subscribe to print periodicals anymore, you might want to skip this review. I subscribe to quite a few and really like what Brijit aims to do. The service says it "aggregates the world's best long-form content and abstracts it in 100 words or less." The company got a nice long write-up in the Washington Post today, but I'm sure potential users would rather read my shorter take on it here.