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Often described as "crowd sourced television", online community site Redux is quickly becoming the most addictive entertainment experience on the web. With this morning's announcement of Twitter and Facebook integration, it looks like the community's content is about to increase tenfold. Like many other sites, users can import their Twitter and Facebook streams into their profile feeds; however, unlike other social feature integrations, there's a catch. Rather than simply spitting out a stream of text with bit.ly links, the service converts URLS into video thumbnails and site previews. This conversion is sure to improve Twitter and Facebook-based discovery.

What is Magma? Well, it's best known as molten underground rock waiting to explode out of a volcano and flow viscously through your run-of-the-mill Polynesian village. But as of today, Magma is also a video site created by Rocketboom founder Andrew Baron. Baron launched the site in the hopes that it fills a need for audience-focused content. Just as TV Guide and the Billboard charts offer entry points into their industries, Magma offers an entry point into web video. The company hopes to become the new search interface for video exploration.