As Seesmic's founder and CEO Loic Le Meur told us yesterday, there hasn't really been a lot of innovation in the Twitter ecosystem when it comes to Twitter clients. Seesmic Look is squarely aimed at mainstream users. Instead of giving users lots of options, it tries to keep things simple. Users, for example, don't have to decide which users they want to follow. Instead, Seesmic has created an interactive experience that is more like browsing TV channels than using a traditional Twitter client. Seesmic Look offers a curated list of Twitter accounts that are organized by interests like news, sports or celebrities.

These curated channels are hosted on Seesmic's servers and Seesmic plans to regularly update these lists

Seesmic collaborated with Microsoft on this product and conducted extensive usability testing to make sure that the software is easy to use. The application was optimized for Windows 7 but will work on any modern Windows operating system.

Emphasis on Design and Usability

Seesmic clearly devoted a lot of time to getting the design of the app right and the screenshots don't really do it justice. Depending on the mode (timeline or playback), tweets fade in and out and scroll across the screen, for example. The background of the app changes continuously and matches the Twitter background of the user or brand you are looking at. Seesmic also supplies two built-in themes: one light and one dark theme. More themes will follow in the future.

Not for Power Users

It's important to note that Seesmic is intentionally not targeting power users with this application. This does not mean that the app isn't also a fully featured Twitter client. Users don't need a Twitter account to browse through Seesmic Look's channels. If they do sign in, however, they can browse their inbox (direct messages and @replies) and their personal Twitter stream. The app also supports lists, and Twitter search and trends are prominently featured in the user interface.

For now, new users can't set up a new Twitter account in the application, but Seesmic is working together with Twitter to make this possible in a future version.

Seesmic Look for Brands

In addition to the Seesmic-curated channels, Seesmic Looks will also give brands the option to showcase their Twitter accounts in branded channels. Among the eight launch partners Seesmic announced today are Red Bull, the Huffington Post, Kodak, CNN Money and Ford. Le Meur told us that these companies are currently getting free exposure during the launch phase. Seesmic plans to charge monthly fees for these channels in a few month. Brands will also be able to create their own themes and distribute branded versions of Seesmic Look in the future.

For Seesmic, this represents an obvious opportunity to create a revenue channel. To get these brands into the app, Twitter has partnered with Microsoft, which was responsible for bringing roughly half of today's launch partners to Seesmic.

As Le Meur told us, Twitter itself is also quite excited about the prospects of this app and has given it its official seal of approval.

This is definitely an interesting strategy for Seesmic. Brands obviously want to use Twitter to connect to mainstream users. For a lot of new users, however, understanding Twitter is simply too complicated. Twitter has always struggled to convert new users into regular users, which explains why the company would be so interested in supporting this project.

What's the world coming to? Call me old fashioned, but where I come from, a geek is a geek and a mainstream actor with an iPhone is still just a mainstream actor with an iPhone. The Oprahtization of technology is at least a bit demeaning, from my point of view. Sure, this trend brings exposure to our heroic exploits, but it's often done through stereotypes about geeks and an air of naïveté about how technology really works. What do you think? Am I being a curmudgeon? Is all this mainstream-tech integration really a good thing?

Not to frame my entire argument in a high school analogy, but we have mostly been useful for one thing: Doing other people's homework. When they - the non-technical of this world - want an application, device, website or feature, we built it and teach them how to use it. This has been the geek's role for eons: Doing the jocks' dirty work and then skipping prom. Can you imagine Einstein hobnobbing with Marlene Deitrich? Or a young Steve Jobs on an early '80s red carpet with a young Harrison Ford? Yet we are seeing more and more crossover between mainstream media and our little world of technology to the point that you can't tell the tech from the tinsel.

Perhaps it's just disconcerting to see those two worlds meshing for the first time. Perhaps all my angst is simply discomfort. Yet when I see and hear innovators and geeks referred to as ugly, graceless basement-dwellers, even in jest, by mainstream talking heads, it still gets to me.

But what gets to me more is the new set of faux geeks - folks who know just enough about tech to send a misspelled Twitter update from their mobiles but who thrive on the attention and revenue they gain from this scene. They wouldn't know an API from a IP; the red carpet is more likely their natural habitat; yet they incessantly appear in blog posts, pictures and videos until the real geeks don't even remember how they got there. It happens on a small scale (every tech scene has its skill-free new media douchebag), and it's starting to happen on a larger scale, as well (why is Olivia Munn a geek, again?).

Call me bitter, call me jealous, call me cynical - but let me know what you think, too. Some of our friends on Twitter told us they didn't like mainstream media's encroachment onto geek territory, but others who responded to our query see this exposure as a good thing, and we want to hear this point of view, as well. After all, I was excited the first time I heard Twitter mentioned in a news report, too.

Give us your opinions in the comments, and don't hold back! We love a good, long-winded discourse at ReadWriteWeb.

Note: Lest you throw stones at the writer for not being geeky enough herself, she was building LANs and playing the first version of King's Quest when you were still in diapers.

Now, we know what you're thinking. But this had nothing to do with Twitter. Rather, it had to do with an aptly named server "justworkplease.handbrewed.com." A server that supports a service called SocialSite, which - in their defense - is still "in private alpha." The service probably seemed like a good bet, given that it was also used for the Obama inauguration. But be that as it may, the service is still in private alpha. It's not the safest bet for adding a server-melting Twitter stream to your site.

ABC News learned that lesson in a very public way.

If at First You Don't Succeed

Hopefully, this event doesn't scare ABC - or other news outlets - too far away from trying things like this again. It's online. These things happen.

Other news outlets - like CNN - have learned how to incorporate Twitter into the work that they do - and they've had their own stumbles as well. Properties like Twitter have had their scalability issues, but they have learned how to scale for the sheer volume of users that descend upon sites during events such as these.

ABC may have to weather a bit of snark for it, but it's a great learning experience for them. And a testament to the sheer volume of users who share their opinions via Twitter - and the potential the service holds.

Here's hoping the next endeavor is more successful for them - and the users who expected to share their opinions with other ABC viewers.

Screenshot courtesy edubyad.

As avid users of FriendFeed will tell you, Facebook's implementation of FriendFeed's features are nothing but a pale imitation of the real thing. Still, there's a growing concern among the service's fans about its sustainability. Although FriendFeed's founders believe they can still innovate to profitability, we're no longer sure that's true.

FriendFeed is a web application that's very much like Facebook's News Feed, except that it incorporates far more services. Where Facebook lets you import content to your News Feed from a dozen social web services that range from YouTube to Flickr, FriendFeed offers nearly sixty..including Facebook status updates. That's not the only difference, either. In FriendFeed, commenting on and "liking" items causes them to "bubble up" to the top - that is, it brings popular content up to the top of the page. FriendFeed's "FOAF" (friend-of-a-friend) feature also integrates posts from your friends' friends into your activity stream which can expose you to more interesting people who you might want to follow.

Although on the surface, FriendFeed might appear to be just a more robust version of the Facebook News Feed - a News Feed on steroids - the differences between the two go far beyond a list of features. Where Facebook users track their real-life friends' activities, FriendFeeders tend to track news and topics they're interested in. Most have probably never even met half the people they're subscribed to - they just like what they have to say and the things they share.

Wait...Doesn't FriendFeed Need to Make Money?

What FriendFeed delivers is something that's more than just the sum of its parts. It doesn't have one single killer feature that defines it. It is simply a mashup of pure innovation. So what if Facebook rips off bits and pieces of FriendFeed's better qualities? Why shouldn't mainstream users enjoy this too? For what's innovation's worth if it doesn't spread?

Ah, but therein lies the root of all FriendFeed's problems. The innovation of the social "like," of aggregating your web activity and letting others comment on it - all of this, all of FriendFeed's innovation, is spreading off-site. It's becoming popularized on Facebook, where a good portion of the social network's users have never heard of FriendFeed and (possibly) never will.

That doesn't bother FriendFeed, though. Says co-founder Bret Taylor:

"The ability to comment on and like entries has always been popular on FriendFeed, so it is not surprising to see it appear in other places. We have always been focused on building a unique, but open sharing and communications product, and we think that it's great when users are able to share things in more places. While there will always be some overlap in functionality between FriendFeed and large social networks, we believe there is a lot of room for FriendFeed to grow. The problems of sharing and communication are large, and we don't think they will be solved by a single product or company."

While that's true to a point - we certainly don't think Facebook will solve all our communication problems either - there is a valid concern that if FriendFeed can't cross over into the mainstream, they may not make it, especially given our current economy. Businesses still need to make money...and for web startups to make money they need users. Yes, more users than web celeb Robert Scoble and his 25,000 followers. Unless FriendFeed can prove to us that they can, without a doubt, monetize the long tail of technology early adopters, then they need to grow their user base. Can they do this? How? These remain unanswered questions as of now.

FriendFeed's Real Value

But don't get us wrong, FriendFeed's financial success (or lack thereof) is only one way to measure its real value. Obviously it's the one that investors and business owners care about. If that describes you - if you only care about the bottom line and all the nickels and dimes - then seeing FriendFeed's features swallowed up by the social giant that is Facebook may be worrisome.

However, if you measure success not by money alone but by pure, unadulterated excitement, the feeling that you've witnessed the birth of something new -something different - then it doesn't matter how many features Facebook steals for their own. All that matters is that innovation happened. It happened on FriendFeed. And you liked it.

Features

'Moments,' as thisMoment calls your updates, appear in a side-scrolling slideshow at the bottom of the screen. They can include multiple photos and videos, which you can import from Flickr, Photobucket, Picasa, and YouTube. You can also upload pictures and videos directly to thisMoment.

The central element for browsing thisMoment is the timeline, which consists of a series of bars at the top of the page. You can assign a specific importance to different 'moments', which is then represented by the height of the bar in your timeline. Different types of events also come with different colors. This is a surprisingly elegant way of browsing through individual timelines, but it also makes finding specific events relatively hard, has the timelines don't actually have dates on them.

As you would expect from a social site, you can follow other users, and send messages to your friends and family members on the service.

Geared Towards the Mainstream

ThisMoment is clearly geared towards a mainstream audience. It does have the ability to send updates to your Twitter account, but there are no embeddable widgets or other export functions for your photos or videos. For the most parts, thisMoment is a closed off silo. There is also no way to send images or videos to it from outside of the service. You can't email a picture to thisMoment, for example, and have it appear in your timeline.

Verdict: Pretty, Fun, But Limited

Most users won't mind (and may even appreciate) that the service lives in a walled garden. The site is definitely a great place for sharing updates about your kids or your travels, and thisMoment's user interface is very pretty, though sometimes to the detriment of its functionality. Why, for example, is the actual content relegated to the bottom half of the screen, even when browsing through the photos and videos of an event?

Advanced users will probably want more functionality than thisMoment currently offers. We would like to see RSS feeds from thisMoment, for example, so that we could broadcast our updates to FriendFeed or other services besides Twitter.

But we're clearly now at a point where the financial problems of the world will have a big impact on where web technology is headed. Indeed, it looks like we've arrived at one of those giant inflexion points - where one web era is usurped by another.

Of course this last happened when Web 2.0 was coined by O'Reilly Media in about 2004. Luckily not long before that ReadWriteWeb was born (early 2003). So ReadWriteWeb has been documenting Web 2.0 ever since. Over the past couple of years, we've been focusing on other, perhaps more meaningful, trends - Semantic Web, recommendation technologies, websites becoming web services, Mobile Web and more. We've documented these meta trends in a number of big posts, some of which are in our Best of ReadWriteWeb page and copied here:

• Web Technology Trends for 2008 and Beyond
• What's Next on the Web: a ReadWriteWeb Toolkit for 2008
• 2008 Web Predictions
• 10 Future Web Trends
• 10 More Future Web Trends

The Welcome Return of Innovation

Although we'll continue to see the success stories of Web 2.0 grow and perhaps prosper - social networking, mashups, user generated content, etc - now is the time for innovation. I'm not stating anything revolutionary there, because it's an old cliche that tech innovation thrives in times of recession. Nat Torkington of O'Reilly Radar put this into the context of Web 2.0 recently:

"During boom times, companies direct development and occupy great talent with at best evolutionary improvements over the state of the art. Companies are great chasers of new things, but aren't great at making new things. A recession means technologists cease to be paid vast amounts to duplicate the work of others. The Great Tech Bust of Ought Two gave us 37Signals, Flickr, and del.icio.us and there's a strong argument to be made that many companies spent the next six years chasing what they created."

So we can expect to see a welcome return to web innovation in 2008/09, along the lines of what Flickr and 37Signals created back in the early days of Web 2.0. However, web entrepreneurs will need to make adjustments due to the economic climate. Many people have already noted that a re-focus on the bottom line of your business is key, which we discuss below. But perhaps just as importantly, as Nat pointed out, there is an opportunity to take more advantage of open source technologies and cheaper cloud computing infrastructure.

Yes, Tighten Your Belts, But Open Your Minds Too...

In the past week some high profile VCs have been preaching belt tightening as the primary response to the economy. More than a few people have expressed cynicism about this advice, given the hype and party-throwing days of Web 2.0. New York VC Fred Wilson wrote a post today, partly in response to a comment Bernard left on his blog, in which he defends the advice he and other VCs have been giving since the financial crisis got going. Basically that advice has been to batten down the hatches, reduce spending and, in Fred's words, "act responsibly and make sure we all survive to fight another day".

It's all common sense advice, especially since Web 2.0 has been predominantly about consumer apps. I'm certainly no economist, but it makes sense that in a tight credit market, consumer spending will reduce - which will impact heavily on consumer web apps, and trickle through to other parts of the ecosystem.

But I'd love to see technologists, entrepreneurs and VCs take a longer term view of this crisis as well. Sramana Mitra wrote a great post at Forbes outlining some of the opportunities for innovation. In an "Open Letter to the Leaders of Silicon Valley", Sramana first gave some background on the innovation that led to Web 2.0 and followed up with a challenge to create technology for education, health care, social security. As an example, she wrote about these opportunities in healthcare and education:

"As the smart-phone movement marches on, led by Steve Jobs' iPhone, can we not create seamless bridges between doctors, patients and insurance providers that can reduce the $250 billion expenditure in health care administration?

And on the Internet, can we not create a body of standardized content and methodology for teachers all over the U.S.--or the world--that includes parents in the process and engages children via "edutainment," the same way MySpace and "World of Warcraft" engage kids?"

Tim O'Reilly has been on a similar mission ever since his speech at the Web 2.0 Expo earlier this year, for startups to tackle 'big challenges'. His core message is to "work on stuff that matters."

What's Next... Let Us Know in the Comments!

We at ReadWriteWeb have been covering mainstream web applications and things like health 2.0 this year. But we've only just scratched the surface, just as have most startups and Internet companies. As the troubles in the economy begin to affect the tech world, we'll be re-doubling our efforts to document what we hope is an exciting new era of web innovation. There are tough times ahead, but equally there are opportunities.

In the best spirit of Web 2.0, let's start by asking you to comment on what opportunities in web technology you forsee over the next year or so. Please leave a comment and let's get a healthy, optimistic - but realistic - discussion started. To provide a bit of inspiration, I've embedded below our stock presentation What's Next on the Web? Web Technology Trends for 2008 and Beyond (circa December '08).

Note: click here and then click 'full' (bottom right) to view full screen and enable the links inside the presentation.

Do crashing computers and busted Blackberries completely freak you out? Does a cryptic error message on your screen leave you feeling defeated or discouraged? According to a new study from the Pew Research Center's Internet & American Life Project, your age might have something to do with your attitudes and emotions surrounding technology.

Researcher John B. Horrigan points out: electricity was once new too. But now we flip on light switches without a second thought. And when the telephone was taking off in the early 1900's, people were given specific instructions on how to make a phone call - something we now do every day. Over the passage of time, each new generation of users becomes more savvy and more adept at using the new technology until it no longer exists as some odd new-fangled invention, but simply part of the world as we know it.

The same holds true for our computers, our internet connections, our gadgets and our cell phones. When these things fail, it's the younger users that are generally much more optimistic about the situation. Although young adults age 18-29 years old are no more likely to be able fix devices on their own, they were significantly more likely to be confident that they were on the right path to fixing it, and they were significantly less likely than older adults to feel discouraged or confused about fixing devices, says the study.

In fact, 85% of 18-29 year olds reported being confident about solving their device problem, while only about a third of them said they were discouraged or confused. Meanwhile, over half (52%) of adults age 30 and older reported being discouraged, 44% said they were confused, and about two out of three (67%) said they were confident. Adults age 30-49 were somewhat less likely than older adults to be confused, as just 39% said they were.

There was some variation among gender lines, too, with men being more likely than women to be confident about problem solving (76% vs. 68%), but they were just as confused, discouraged or impatient during the course of trying to solve the problem.

What this means is that, given time, our idea of a "mainstream user" will have to change. No longer will they be the slightly fearful, easily frustrated, computer novices. Instead, they will be much more at ease with technology. They may never be as tech-obsessed as we are, but they will have no problem adopting a new technology if it delivers value.

Forrester predicts that if growth of ratings and reviews continues at its current pace, then "reading peer recommendations will fast become a permanent stage in the purchase decision process."

Likewise we're also seeing a lot of 'imitation is the best form of flattery' among voting and user-generated video sites, with digg and YouTube clones popping up seemingly every day, for every conceivable niche.

Forrester has come up with different categories of social media usage (see image below). It claims that Creators are still growing slowly (it's now 21%), but "Critics" have increased more (to 37%). Critics are defined as people who post online reviews and comments. Collectors are at 19%, Joiners 35% and unsurprisingly "Spectators" are the biggest group with 69% of US online adults 'consuming' social media.

The below graph shows the growth patterns over the past year of each category:

What's particularly noteworthy is that the statistics indicate that social web usage is going mainstream. As report author Josh Bernoff notes in a blog post, the growth in consumption of online content is mostly coming from older people: "social activity is way up among 35-to-44 year-olds, especially when it comes to joining social networks and reading and reacting to content. Even among 45-to-54 year-olds, 68% are now Spectators, 24% are Joiners, and only 28% are Inactives."

But we're clearly now at a point where the financial problems of the world will have a big impact on where Web Technology is headed. Indeed, it looks like we've arrived at one of those giant inflexion points - where one Web era is usurped by another.

• Web Technology Trends for 2008 and Beyond
• What's Next on the Web: a ReadWriteWeb Toolkit for 2008
• 2008 Web Predictions
• 10 Future Web Trends
• 10 More Future Web Trends

The Welcome Return of Innovation

Although we'll continue to see the success stories of web 2.0 grow and perhaps prosper - social networking, mashups, user generated content, etc - now is the time for innovation. I'm not stating anything revolutionary there, because it's an old cliche that tech innovation thrives in times of recession. Nat Torkington of O'Reilly Radar put this into the context of web 2.0 recently:

"During boom times, companies direct development and occupy great talent with at best evolutionary improvements over the state of the art. Companies are great chasers of new things, but aren't great at making new things. A recession means technologists cease to be paid vast amounts to duplicate the work of others. The Great Tech Bust of Ought Two gave us 37Signals, Flickr, and del.icio.us and there's a strong argument to be made that many companies spent the next six years chasing what they created."

So we can expect to see a welcome return to web innovation in 2008/09, along the lines of what Flickr and 37Signals created back in the early days of web 2.0. However web entrepreneurs will need to make adjustments due to the economic climate. Many people have already noted that a re-focus on the bottom line of your business is key, which we discuss below. But perhaps just as importantly, as Nat pointed out, there is an opportunity to take more advantage of open source technologies and cheaper cloud computing infrastructure.

Yes Tighten Your Belts, But Open Your Minds Too...

In the past week some high profile VCs have been preaching belt tightening as the primary response to the economy. More than a few people have expressed cynicism about this advice, given the hype and party-throwing days of web 2.0. New York VC Fred Wilson wrote a post today, partly in response to a comment Bernard left on his blog, in which he defends the advice he and other VCs have been giving since the financial crisis got going. Basically that advice has been to batten down the hatches, reduce spending and, in Fred's words, "acting responsibly and making sure we all survive to fight another day".

It's all common sense advice, especially since web 2.0 has been predominantly about consumer apps. I'm certainly no economist, but it makes sense that in a tight credit market consumer spending will reduce - which will impact heavily on consumer web apps, and trickle through to other parts of the ecosystem.

But I'd love to see technologists, entrepreneurs and VCs take a longer term view of this crisis as well. Sramana Mitra wrote a great post at Forbes outlining some of the opportunities for innovation. In an "Open Letter to the Leaders of Silicon Valley", Sramana first gave some background on the innovation that led to web 2.0 and followed up with a challenge to create technology for Education, health care, social security. As an example she wrote about these opportunities in healthcare and education:

"As the smart-phone movement marches on, led by Steve Jobs' iPhone, can we not create seamless bridges between doctors, patients and insurance providers that can reduce the $250 billion expenditure in health care administration?

And on the Internet, can we not create a body of standardized content and methodology for teachers all over the U.S.--or the world--that includes parents in the process and engages children via "edutainment," the same way MySpace and "World of Warcraft" engage kids?"

Tim O'Reilly has been on a similar mission ever since his speech at the Web 2.0 Expo earlier this year, for startups to tackle 'big challenges'. His core message is to "work on stuff that matters."

What's Next... Let Us Know in the Comments!

We at ReadWriteWeb have been covering mainstream web applications and things like health 2.0 this year. But we've only just scratched the surface, just have most startups and Internet companies. As the troubles in the economy begin to affect the tech world, we'll be re-doubling our efforts to document what we hope is an exciting new era of web innovation. There are tough times ahead, but equally there are opportunities.

In the best spirit of web 2.0, let's start by asking you to comment on what opportunities in web technology you forsee over the next year or so. Please leave a comment and let's get a healthy, optimistic - but realistic - discussion started. To provide a bit of inspiration, I've embedded below our stock presentation What's Next on the Web? Web Technology Trends for 2008 and Beyond (circa May 08). Indeed it's time we updated this presentation, so your suggestions welcome!

Note: click here and then click 'full' (bottom right) to view full screen and enable the links inside the presentation.

Abbey told us that he has done "a significant amount of research into the Jewish world's usage of Web 2.0 features". And it is clear from Abbey's presence on the site that he is working hard at putting that Web theory into practice.

Features

Alan Abbey listed the following Web initiatives for his organization:

• Weekly postings of original, Op-Ed length essays by the leaders and scholars on topics of interest to the Jewish/Israeli worlds. "We include "talkbacks" (reader comments) on our articles, some of which draw large responses", said Abbey.
• Educational material, including complete course syllabuses.
• Stream and host video lectures from the scholars and leaders, both onsite and offsite. Abbey said that they're using "Blip.tv for full-length videos, YouTube for short ones (we were named 2nd most-viewed Israeli non-profit on YouTube), and Jewish video sites Yideoz.com and JewTube.com for additional distribution (although both sites have their technical issues)."
• Video-enabled distance learning to rabbis, teachers and community leaders in North America. Abbey told us that they are "transitioning this fall to online video via Ustream.tv and/or Mogulus.com." As a matter of interest, LifeChurch.tv also uses Mogulus.
• A blog running on wordpress.com, "to allow us to use some Hebrew, to enhance search, and to give a less formal view of our activities." Abbey said that they're also building sites for some of their leading individuals.
• Hartman is developing an iTunes podcast, both audio and video versions.
• Abbey says that they are "working on enhancing the Wikipedia entries others have created."
• The Institute is developing a Facebook strategy. As of now, Abbey uses his own Facebook page to promote the Institute's content and videos. He's also created a Facebook group for a group of North American rabbis studying with them. "I regularly place our material on related Jewish/Israeli FB groups", said Abbey, "as well as promote through Twitter." He noted that several of their groups use Google or Yahoo groups too, which he wants to formalize some more.

One of the challenges that Abbey notes, is getting their users to participate in social networking on the Web. Abbey puts this down to their audience being "older than the standard online audience", but he thinks they are "slowly making headway."

Analysis

As with LifeChurch.tv, Hartman is making particularly good use of online video. Whereas an apparently well-funded LifeChurch effectively built their own online tv service, Hartman makes use of Blip.tv and YouTube and other third party providers. There is absolutely nothing wrong with that, indeed it's often a good move because you can tap into existing communities. Alan Abbey wrote in a recent post that "more than 25,000 people have viewed Hartman Institute videos since we began posting them on the Web, and that's not counting the thousands who have seen them on our website's Digital Lectures channel".

Overall Hartman's web presence makes good use of current trends such as online video, RSS and blogging. They are making progress with other trends, such as social networking and online education. It has to be noted that the web design is relatively no-frills, but that can be gradually worked on over time.

It's pleasing to see the Op-Eds sometimes attracting large comments. This indicates that the move towards individual sites for leaders will pay off in the long run, provided those sites are more like blogs than static websites. Similarly, we encourage Hartman to continue to explore ways to entice their users and students to participate on the site - whether it be in writing, video, photos, or any other creative online activity.

Finally, with Alan Abbey leading Hartman's web efforts, the Institute has a passionate web advocate. You really can't ask for more in any organization! Well done Alan and keep up the great work.

In the comments, we'd love to find out about other religious organizations and the web activities they're doing. Don't be shy about promoting your own sites, or those you know of in your particular faith.

See also:
Religion and Web Technology, Part 1: LifeChurch.tv
Religion and Web Technology, Part 3: Inside Islam

In this post we'll look at a Christian church, LifeChurch, which is using the Web in an extensive way. In upcoming posts we'll cover other religions, such as Islam, Hinduism, Buddhism, etc. Note that we're going to keep a tight focus on the technology - rather than what is being preached with the technology.

LifeChurch.tv is a production of the Life Church, a Christian "megachurch" that formed in 1996 in Edmond, Oklahoma. It appears that the church started its tv operations in 2001, then in April 2006 the LifeChurch.tv "Internet Campus" was launched. This provided weekly live, interactive church broadcasts over the Internet, for anyone in the world to tune into. The website also began offering "online LifeGroups" (small collaborative networks). At the same time a sub-site called LifeChurch.tv Open started, with the aim of offering free content to other churches.

Last but not least, in April 2007, LifeChurch opened a presence in SecondLife. Andrea Useem attended one of the virtual world services, but wasn't overly impressed. "I was looking forward to chatting with people in the cavernous but furnished church lobby", she wrote, "[but] unfortunately, the 15 or so people who attended the service disappeared quickly, and I found myself as I usually am in Second Life -- wandering around by myself." (thanks Marcello for the link)

Praise Be Web 2.0

The LifeChurch websites today are an impressive and well designed collection of content, tools and online video. The main Internet Campus site features a blog which has many 'web 2.0' features: a variety of RSS feeds, embedded video widgets, 'share this' links, live prayer and help options, and connections to Facebook, MySpace, YouTube and Vimeo. Also the blog has a number of international translations via the Wordpress plugin Nothing2Hide - e.g. the Korean version.

Example video

The Open site also has a blog, written by the church pastors. Its most recent post at time of writing is about a new initiative called LifeShare, which Pastor Bobby Gruenewald describes as a "7-day challenge for the church to move together online with purpose." He describes how they're using the Web to connect with people:

"We're doing this at a few different levels, ranging from simple steps like tweets and internet campus e-invites to more in-depth efforts like sharing online how God is working in your life and embedding video teaching on your blog. We're connecting daily through a live video stream to talk about next steps and pray together. LifeShare is open to anyone, anywhere, so feel free to join us by signing up here."

LifeChurch's Web Apps

What's really great to see is how LifeChurch is using best-in-class web apps to create each different aspect of their online presence - Twitter for real-time communication, Wufoo to create their online forms, Blip.tv for video teaching, Mogulus for live broadcasting, and so on.

But they're also building their own apps, for example the recently announced ChurchMetrics.com, which is a web app that helps churches "track attendance, giving, salvations, and baptisms." As yet the app hasn't been launched publicly, but it sounds like a great example of web analytics applied to the real world (which on this blog means beyond tech!).

The main web app that LifeChurch has released so far is YouVersion.com, a free online Bible which presents Christian Scripture in a variety of media formats, including pictures, video, journal entries, and blog posts. The beta of this app was launched in October 2007. And yes, there is an iPhone app version!

Conclusion

Overall we come away very impressed by how LifeChurch is utilizing the Internet. It is using a variety of web apps to achieve its purpose, and creating its own as well. The church's websites and apps are visually rich and sophisticated in features.

Most importantly, the web activities of LifeChurch are bringing its message to many more people than they would've reached without an online presence. It's a great example of the mainstream web, using many of the tools and trends we've preached here on ReadWriteWeb over the years!

Tell us in the comments about other religious organizations using the Web. We're going to explore a few examples this week, from Christianity as well as other religions.

See also:
Religion and Web Technology, Part 2: Shalom Hartman Institute
Religion and Web Technology, Part 3: Inside Islam

Sometimes it feels like social media is just not relevant to the people you're trying to reach. That's a common dilemma, but we believe it doesn't have to be that way. In this post we discuss five strategies for using social media to reach people who don't use social media, and we've listed specific tools you can use to do it.

All of the strategies and tools below are most effective when they're used well - it's easier said than done.

Develop Relationships with People Who Bridge The Gap Inside Other Organizations

You may want to target senior executives, older people or others who just aren't very likely to read your blog posts, Twitter messages, etc. but chances are - those people have co-workers, family and others in their lives who would. By adding value to the lives of less senior people inside organizations, you can gain mind-share with the people in whose interest it is to make good recommendations to their superiors at work.

Similarly, many mainstream journalists now participate in social media conversations for their research. Making yourself known as a topical expert to them online can help increase your visibility when it's time to write a story off-line.

Here's a recommendation we offered to one non-profit organization that we often use as an example now for others.

Let's say you work locally on a particular issue and you're interested in getting traditional press coverage. One way to pursue this is to subscribe to a feed for national media outlets, filter that feed for keywords related to your topic of interest and keep your eye out for breaking news or important topics on the national level. You might even set up an RSS to SMS alert.

Then, when a story comes out in the New York Times about water quality, food transport costs, or whatever your issue of interest is, you can contact local press about it and say "I don't know if you've seen this national coverage on this topic [they probably haven't because you've automated watching for it] but if you're interested in a local angle, our Executive Director/CEO/[or insert more down to earth person] is a good expert source for a local perspective."

You don't want to do that too often, but occasional and appropriate use of this tactic should be appreciated by the press you reach out to. It's mutually beneficial for both parties and could help you get that coverage in traditional media that's more likely to be read by your off-line target market. Even the smallest organization could grow its mind-share in mainstream markets quickly using tactics like this.

Tools to use for these tactics: For general participation and visibility among the social media users that do exist in your area of interest, check out Twellow.com for a directory of Twitter users by industry, do some searches on FriendFeed.com and find out what the top blogs in your area of interest are using the methods described in our post "Six Ways to Find Top Blogs in Any Niche." Just participating with like minded people in this space will move you up on their list for biz dev and marketing.

If you're not familiar with RSS feeds, start with this introduction: RSS in Plain English. FeedRinse.com is one of the easiest to use feed filtering services. Feed filtering is also available inside Zaptxt.com, one of our favorite RSS to IM/Email alert systems. See also Pingie, a new alert service we've been using and Alerts.com, an even newer one we wrote about this week.

Use Web 2.0 Tools to Learn About Real Life Public Events

There may or may not be relevant events in your field that are attended by non-social media users and are listed on sites like Upcoming.org and Eventful.com. It's worth a look and worth subscribing to the RSS feeds for those searches.

More likely, perhaps, is that your local newspaper's website has those kinds of events listings. Trade associations, nonprofit groups and other kinds of sites often have events listings as well. What has this got to do with social media tools? You can subscribe in the same RSS feed reader that you read blogs in to those event listings. All too often there aren't feeds available, but there are tools you can use to create them (see below).

Tools to use for this tactic: An RSS reader, be it Google Reader, iGoogle, MyYahoo or another - there are lots of options. If events listings aren't being published by RSS, here's what you can do. Find pages where they are listed, scrape a feed using Dapper.net (see how to do this) then filter the feed for keywords related to your industry if need be using a tool like FeedRinse.com or Pipes.Yahoo.com if you feel brave. (Want a 5 minute screencast intro to the basics of using Yahoo Pipes? Well there you go.)

For example, I just scraped a feed from my local paper's news site event listings, then ran that feed through Yahoo Pipes to filter for tech or startup related events. The end result? A feed that's empty today but could deliver just what I'm looking for later - mainstream events that I can attend after having learned about them using new tools on the web.



Make Your Blog an Email Newsletter and Promote it Elsewhere

Feedburner, Google's RSS publishing service, makes it easy to offer any RSS feed, including the one your blog should publish automatically, as an email newsletter. There are lots of companies that buy AdSense links on Google for links to their websites and blogs for key search terms. Your marketing department may write guest editorials in traditional press already and any other traditional marketing campaign can lead people to an "email newsletter" page - really your blog with email subscription.

If your target audience doesn't read blogs or participate in social networks, they probably do like email. This is an easy thing to do and can prove quite effective for non-technical audiences if framed in a non-threatening way.

Look Harder, Your Audience Probably is Using Social Media That You Aren't Aware Of

There were 5 billion videos watched on YouTube just by people in the US in July. There are people in your industry using LInkedIn, we guarantee it. Where are people talking about you or your industry online? Check out Kingsley Joseph's Social Media Firehose to find examples (click the "list" button to see a list view of links).

A couple of other places to look include Ask.com's blogsearch, sort by popularity, and the social bookmarking site Delicious, where you can search for and subscribe to the most popular or most recent bookmarked links by keyword. You'll want to use the site in different ways depending on your field. http://delicious.com/popular/chiropractic may not unearth a lot of resources, but http://delicious.com/tag/chiropractic+blog looks pretty interesting, for example.




It is not surprising to find an equine dental assistant on LinkedIn.




Use the Internet to Make Yourself Smarter In Real Life

The best way to use social media to reach people who don't use social media is probably just to use social media to kick more ass. You may be the only person in a meeting that reads blogs (unlikely, really) but that doesn't have to be what people notice; the fact that you know more, sooner, about your shared interests (as a result of reading blogs) well will be a big help.

Easier said than done? Check out our recommended tools in this regard:
Check out our article about how to find the top blogs in any niche and then combine those sources with the methodology describe in our post How to Find the Weirdest Stuff on the Internet (or the best content on any topic).

We also recommend taking those top sources you identify and turning them into a Google Custom Search Engine, which is remarkably easy for even the least technical people to do. Search against those top sources as reference and you'll unearth all kinds of useful knowledge from the archives of your industries online experts.

Build your reading list with the tools described in those posts above and you'll be using social media to advance your career and connect more effectively with more non-users of social media.

We Think it Can Be Done!

Participation in these technologies is expanding rapidly, but a huge portion of the world is still not likely to read this blog post, for example (their loss!) much less to connect with the kinds of communication we all share on a daily basis.

How do these strategies look to you? We'd love to know what methods and tools you've found particularly useful in using social media to reaching outside of the echo chamber. Let us know in comments.

Image at top: "Nuke!" CC from Flickr user Jaako





]]> Discuss]]> http://www.readwriteweb.com/archives/five_ways_to_use_social_media.php http://www.readwriteweb.com/archives/five_ways_to_use_social_media.php Thu, 11 Sep 2008 15:36:08 -0800 Marshall Kirkpatrick If you think regular online dating is still too slow and inconvenient, SpeedDate.com might just be the thing for you. The San Mateo based online dating service just raised $6 million in a Series B round from Menlo Ventures after raising a Series A round for the same amount in January 2007. SpeedDate.com sets itself apart from its competitors by allowing its users to quickly set up short webcam conversations.
]]> According to SpeedDate.com, it hosts over 100,000 online speed dates a day. Part of this growth is surely due to the fact that SpeedDate.com is also a very popular application on MySpace, Beebo, and Facebook (though it was banned there for a while in July). Because of this, it is hard to track exactly how popular the site is, but according to Google Trends for Websites, the site is indeed growing at a rapid clip and a lot of its growth seems to come from outside of the United States.

While the press release doesn't go into any detail, it seems safe to assume that the company needed a new infusion of money to sustain its rapid growth. While a lot of its competitors are for-pay, SpeedDate has adopted a free model, though it is considering the addition of a premium as well.

Online dating is a competitive field, where large entities like Match.com, eHarmony, and Yahoo Personals seem to dominate, but at the same time, other sites like Randomate, WooMe, or OmniDate have been able to carve out a niche for themselves by putting different twists on the online dating model. SpeedDate.com, though, with its instant webcam conversations, looks like it stands a good chance to continue growing in this competitive field.



SpeedDate company profile provided by TradeVibes
]]> Discuss]]> http://www.readwriteweb.com/archives/online_dating_speeddatecom.php http://www.readwriteweb.com/archives/online_dating_speeddatecom.php News Thu, 28 Aug 2008 15:30:34 -0800 Frederic Lardinois For all its supposed simplicity, Really Simple Syndication or RSS has continued to confuse and intimidate millions of people online years after its introduction. What can be done to make RSS more mainstream? Google plans to roll out a small but simple feature that could go a long way. We wouldn't be surprised to see every blog publishing service follow suit.

"Follow this blog" is a clear call to action and those words will soon grace the header of every blog on Blogger.com around the web. When users click that link they'll be taken to either a tab on their Blogger dashboard, presumably if they have an account and are logged in, or be introduced to Google Reader, the company's RSS reader. It's a simple, brilliant plan and we wonder what took so long.

]]> What it Will Look Like

As this new feature is rolled out over the coming weeks, it appears that users will be brought to three key screens.

Blogger users will now see a mini version of Google Reader in their dashboards.




Apologies for the blurry pic, that's what Google posted.

Google Reader users will get a new folder for "blogs I'm following," and new users will apparently be shown Common Craft's fabulous 1 minute introduction to Google Reader.





Why It Matters

RSS is life and work changing technology. It's what makes an ecosystem of blogs possible by lowering the investment required by readers to follow and support a larger number of blogs than they would visit manually. It's what keeps those podcasts coming after you might have forgotten to download episode after episode. It makes search an ongoing practice instead of a one-off shot in the dark. RSS is huge, but the name alone intimidates many people who ought to be diving into it.

Surveys over the years have offered a wide range of estimates of the extent of mainstream RSS adoption. We know, though, that many many people do not ever use the technology.

"Follow" is clear language that we expect to go over well. It aims at the long held goal of getting people to use RSS without asking them to embrace the acronym. Update: Several people have argued since we posted this that "follow" will be far more clear to young users of social media sites like Facebook than to older users. Do you think "follow" is still too unclear? We think it's pretty good, but let us know in comments or the poll on the right.

We expect that Blogger.com blogs will see a big increase in subscribers following this change and we would not be at all surprised if other blogging platforms, Wordpress in particular, roll out "follow" language and links soon if the Google move is well received.

]]> Discuss]]> http://www.readwriteweb.com/archives/google_moves_to_mainstream_rss_with_a_simple_name_change.php http://www.readwriteweb.com/archives/google_moves_to_mainstream_rss_with_a_simple_name_change.php Publishing Services Thu, 28 Aug 2008 09:14:26 -0800 Marshall Kirkpatrick Continuing our coverage of the mainstream web, in this post we look at some of the most popular websites for kids. We've gathered information from a recent report (pdf) from Nielsen Online, via Marketingvox, which studied the online habits of Britons under the age of 23. We also polled friends of RWW via Twitter.

The Nielsen report concluded that entertainment sites have the greatest affinity with under 12s, games sites for 12-17 year-olds, and student and video sites for 18-22 year-olds. We're all familiar by now with the latter 'young adult' demographic, who are big users of social networks and video sites like YouTube. But let's look more closely at what the under 12 and 12-17 year old demographics are using on the Web.

]]> < 12 yrs Like Entertainment; TV Networks Dominate



The above table is ranked according to percentage of <12 yrs in the audience, so the sites listed aren't necessarily the largest ones. Also as it's a British study, somewhat predictably the BBC has the 2 sites with the largest audience. Despite those caveats, one trend is crystal clear here: most of the most popular sites for under 12's come from television. These brands dominate the list of top websites for this age group: Nick, Cartoon Network, the BBC's CBBC and CBeebies and Disney International. So the Internet, for under 12s, is very much about entertainment and unsurprisingly TV networks use the Net to extend their brands.

It's interesting also to note that there is potentially big money for startups targeting kids, in terms of acquisitions by the big tv networks. Just last year Disney paid US$700M to acquire virtual world Club Penguin, one of the sites listed above. And needless to say, kids love it. RWW reader Richard Lusk says that "my daughter (12 yrs old) LIVES on Club Penguin." Many other friends of RWW listed Club Penguin too (see list below).

The site at the top of the list, with 32% of UK Unique Audience Under 12, is Swedish fashion community site Stardoll. At this site, users can dress up and play with dolls virtually. Membership is free and the company states that most of their users are girls between the ages of 7 and 17. Stardoll says that it has around 16M 20M users [Update: Stardoll contacted us to say that they passed 20M members last week]. It's had about $10M in funding so far from the likes of Index Ventures and Sequoia Capital Partners, so it is another example of how big the Internet market for kids is.



Recommendations from Friends of RWW

Many of RWW's readers are parents (including yours truly), so we asked on Twitter what other sites kids under 12 use. In my household, MyLittlePony and interactive pet games have been popular. Here is what others say, and we encourage you to add more in the comments to this post...

Mari Silbey noted that on HighlightsKids.com she can "do hidden pictures with my 2-almost-3-year-old. It's great."

Mikko Alasaarela said that his three under 12's "use game sites like miniclip, orisinal, kongregate, fantage." He also pointed out that "one of the most popular social networks for that age group is Habbo."

Shana Albert concurred with Mikko, saying that her son loves Habbo.

Nathan Hull said that "My nieces (4 and 7 yrs old) love pbskids.org"

Josh Morgan said that "yoursphere is a new one for kids. It's deal is that all participants are vetted."

Lidija Davis told us that her 9-year old boy loves gamespot.com and that he "visits all the time to get cheats for DS, Xbox". Lidija also said that he likes Club Penguin and Runescape and online games in general. Lidija noted too that YouTube is popular with under 12's - although, wary of the dangers, she said that "luckily my little people ask me to check first".

Jonathan Fields told us that his 7 year old daughter likes "club penguin, webkinz, stardoll, myscene, playhouse disney, pbsKids, and, of course, her blog".

Kevin Marks suggested runescape. He also listed toontown, webkinz, neopets, club penguin, and YouTube.

Andy Coffey tweeted that "my 6y/o loves lego.com".

Don Reisinger reminded us that Disney carries a lot of spyware!

Mike Brown said that Club Penguin is "hugely popular with our 6 and 10 yr old and lots of their friends".

Ben Tremblay suggested "http://pbskids.org/ and http://pbsparents.org/ There's also http://www.pbskidsplay.org/ but it's frabbed".

Dara Rochlin said that her "6 yo is a webkinz nut, can get on the laptop by herself and play, pbs kids, disney, build a bearville, starfall." As for her 11 year-old, he "likes addicting games, naruto arena, line rider, runescape, pivot, webkinz (to help his sister). Naruto Arena's a fav. He also likes miniclip, and castlewars (on kongregate)."

Online Gaming Big With 12-17 Year Olds



In this age group we start to see social networks make an appearance. In the UK, Bebo is very popular and so it's no surprise to see it ranked #1 in terms of users in the above table. In the US it would probably be MySpace, although we have no data for that.

But the biggest trend in this demographic is that online games sites - for example RuneScape, FreeOnlineGames, AddictingGames and MiniClip - are most popular with 12-17 year-olds.

The Mobile Web is also popular, with mobile phone social networking site Frengo (our earlier coverage) having the highest percentage (26%) of 12-17 year-olds amongst its audience in the UK.

The Nielsen report noted that "as children hit their teenage years, general entertainment sites tend to make way for games-focused sites".

Conclusion

For under 12's, entertainment rules. But there seems to be social networking aspects to that too, judging by the popularity of Club Penguin and StarDoll. After the age of 12, online gaming becomes more popular, and general social networks like Bebo and Facebook enter the scene. The Mobile Web is popular in the 12-17 age group too.

For more analysis about how kids use the Internet, check out Sarah Perez's great post Why Gen Y Is Going to Change the Web.

Please add more website suggestions for kids in the comments, and let us know what you think of these Web trends for the younger generation.

Image: pixelrobber

]]> Discuss]]> http://www.readwriteweb.com/archives/most_popular_websites_for_kids.php http://www.readwriteweb.com/archives/most_popular_websites_for_kids.php Analysis Tue, 19 Aug 2008 20:54:34 -0800 Richard MacManus