ReadWriteWeb

If you visit Stratford-Upon-Avon, it's hard to escape the town's connection to Shakespeare. But when you visit London, the place where the playwright actually spent most of his life working, there aren't so many signs. It's with that in mind that Victor Keegan built the Shakespeare's London iPhone app, "to remind us of these buried memories of the playwright."

A walking tour through Shakespeare's London is not a terribly novel idea. There are books and guided tours available already should you want to do more than simply visit the reconstructed Globe Theatre. (And for many, that's probably plenty.) But for those who want a more in-depth exploration of London's literary history, then an iPhone app might be just the thing.

Adobe isn't a company that's typically thought of as an "enterprise software company," even though it sells its software to large enterprises and offers "enterprisey" products like Acrobat and LiveCycle. That could be changing.

Atlassian recently said it wants to be for technical teams what Adobe is to designers, but it's clear that Adobe wants to be to technical teams what it is to designers. Adobe announced several new products at its annual Max conference, including LiveCycle Mobile, the new BlackBerry SDK, HTML5 tools and its app distribution system InMarket. What's emerging is a full "Adobe Stack" for the enterprise.

Microsoft announced today that Bing Maps - its counter offering to Google Maps - will be getting transit directions for those of you riding the rails or taking the bus.

The addition of transit directions is just an initial release and will contain transit information for 11 U.S. cities, with "more to come" in the near future.

We're doing a wrap up of VMworld and we want to know what you thought were the hot trends of the conference.

We have a few thoughts of our own, but what do you think were some of the most significant developments that emerged?

Not every click is created equal. While publishers know exactly how many visitors per day their sites get, this aggregate data doesn't say much about the actual value of the individual visitors and what they do on the rest of the Web. Social media analytics and monitoring firm Sysomos wants to bridge this gap with its latest product: Sysomos Audience. Using proprietary technology, Audience can automatically assign a certain value to individual visitors, based on the other sites they visit and other factors users can tweak in the service's scoring engine.

Now that Facebook allows developers to store data for more than 24 hours, social media analytics firms like Sysomos are finally able to include public updates from Facebook users in their databases. Sysomos began surfacing this data on some of its customers' accounts yesterday and plans to roll these new features out to the rest of its users soon.

Micello, one of the more exciting startups to debut at the most recent DEMO conference, is a mobile mapping solution that is basically "Google Maps for the indoors." Where traditional mapping services show everything in the world outside, Micello's goal is to map the world's inside spaces - places like shopping malls, convention centers, retail stores, airports, college campuses, and more. Today, the company is launching its service by way of a mobile application for the iPhone and iPod Touch.

If you haven't already heard, this week is the Paris-based Le Web Conference. ReadWriteWeb will be live blogging the event in the next couple of days, with startup writer Dana Oshiro attending with the Social Media Club House and news writer Frederic Lardinois attending as a TravelingGeek. The event will showcase some of Europe's best and brightest tech companies. Below are a few resources for those attending the event:

Sysomos just launched the next version of Heartbeat, the company's social media monitoring tool. Highlights of Heartbeat 2.0 include a redesigned user interface and Facebook integration. Sysomos' customers can now monitor public conversations on Facebook and manage their Facebook Pages right from within Heartbeat. The Facebook integration tracks user activity, top keywords and top fans on Facebook pages.

If you've ever had the urge to write your name in wet cement, then you understand what it's like to want to leave your mark on the places that define you. Rather than vandalizing construction sites or tagging your old high school, one positive way to commemorate your life's path is to map it. Instead of locking away your memoirs in a journal or using a family tree to display shared connections, a map is one way you can preserve your history while leaving the door open for others to contribute. Below are seven tools to help you get started: