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Results tagged “marketing” from ReadWriteWeb

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Twitter Needs a Spam Filter? No, We Need a Marketer Filter
Written by Sarah Perez / July 3, 2009 6:16 AM / 36 Comments

Has Twitter spam gotten a little out of hand? According to today's top story on Techmeme, it has. Apparently, marketers are calling for Twitter to filter out spam and other

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M.insight: A Mobile App for PR Folks, Marketers (and You Too!)
Written by Sarah Perez / June 11, 2009 6:35 AM / 1 Comments

The PR Firm MWW Group has just launched a new, cross-platform mobile application designed to bring the best RSS content to those in the public relations, marketing, and advertising fields.

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Hitwise: Paid Search Traffic Takes a Hit During Recession
Written by Frederic Lardinois / May 13, 2009 9:24 AM / 1 Comments

According to the latest data from Hitwise, paid search traffic has taken a major hit in the last year. While, according to Hitwise, about 9.84% of the search engine traffic

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VIDEO: Threadless on Building "Brand Love" Through Social Media
Written by Jolie O'Dell / May 12, 2009 4:30 AM / 9 Comments

Bob Nanna of Threadless, the online superpower that capitalizes brilliantly on hipster T-shirt culture, takes a moment at the company's Chicago, Illinois, headquarters to talk about how employees have used

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The Future of Advertising is Shakable and Location-Based
Written by Sarah Perez / April 30, 2009 5:19 AM / 9 Comments

Last month, you may remember having heard about a special iPhone ad from Dockers. Its claim to fame was that it was the world's first "shakable" ad. Called "Shakedown to

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Commercials Come to Twitter Courtesy of 12seconds.tv
Written by Sarah Perez / April 9, 2009 12:00 PM / 8 Comments

What do you get when you combine a platform for creating user-generated video content with the micro-blogging sensation that is Twitter? According to 12seconds.tv, you get a viable business model

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When NOT to Use Social Media
Written by Sarah Perez / April 9, 2009 6:38 AM / 36 Comments

These days, everyone is talking about social media and discussing what services and tools to use, how to use them, why you should use them, etc. In fact, if you

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Facebook Ads to Target You By Location and Language
Written by Sarah Perez / March 12, 2009 6:45 AM / 8 Comments

Yesterday, as Facebook rolled out their revamped homepage which delivered new features like real-time updates, filters, and an improved sharing box, another update was quietly occurring behind the scenes. While

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How to Reach Baby Boomers with Social Media
Written by Sarah Perez / February 20, 2009 5:48 AM / 44 Comments

A new report from Forrester Research revealed some surprising information: apparently Baby Boomers aren't exactly the technology Luddites that people think they are. In fact, more than 60 percent of

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HubSpot Scoops Up Marketing Hacker Dan Zarrella
Written by Marshall Kirkpatrick / February 4, 2009 6:22 AM

What does the new media pro of the future look like? One snapshot can be seen in Boston marketing firm HubSpot's newest hire Dan Zarrella. Zarrella is the creator of

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