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Mobile analytics and tracking firm AdMob has just released its latest mobile metrics report, a monthly snapshot of the smartphone industry based on data generated by ad requests within its network of 23,000 mobile websites and mobile applications. This current report, the last of its kind, notes the company who plans on reinventing the report to make it "more useful going forward," focuses on long-term trends across the industry.

Not surprisingly, the company found that Android has seen rapid growth thanks to the launch of new devices, Apple is still the top manufacturer and iPads are having an impact on mobile Internet traffic worldwide.

The good folks at Mozilla are trumpeting a new report by global analytics service Net Applications that documented a 20% global market share for two out of four weeks in October. It's a new high bar of popularity for the 2nd most popular browser in the world.

Firefox is safe, standards compliant, extensible...and not made by Microsoft. That's what most people like about it and the number of fans is growing. Can you guess what percentage of ReadWriteWeb visitors came here using Firefox last month?