mashup - ReadWriteWeb http://www.readwriteweb.com/feeds/tag/mashup en Copyright 2012 Richard MacManus readwriteweb@gmail.com Mon, 13 Feb 2012 16:00:00 -0800 http://www.sixapart.com/movabletype/?v=4.35-en http://blogs.law.harvard.edu/tech/rss Daily Wrap-Up: Siri and Beer, Google Plus Updated and More beeri.pngAsk dear Siri for a beer and she'll probably just show you some local beer options for you to go and buy a pint for yourself. The folks at RedPepper have a different scenario in mind though, with their automated Siri hack. All of this and more in today's Daily Wrap.

Sometimes it's difficult to catch every story that hits tech media in a day, so we thought it might be helpful to wrap up some of the most talked about stories. Assuming this goes over well, we're going to give you a daily recap of what you missed in the ReadWriteWeb Community, including a link to some of the most popular discussions in our offsite communities on Twitter, Facebook, LinkedIn and Google Plus as well. This is a new feature at ReadWriteWeb so we covet your feedback. If you have suggestions, please leave them in the comments below or reach out to me directly at robyn at readwriteweb.com.

]]> Siri Pours You a Beer

In a large surprise, it appears that the ReadWriteWeb community appreciates RC cars, automation and beer... Who would have imagined? Our coverage of Beeri was well received and offered up some really fun tweets and comments.

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Want to read more about Beeri? Of course you do! Check out the story and the comments on the original Beeri post.

Google Plus Fun Updates

The Google Apps news was well received, sure, but the ReadWriteWeb community seemed just as excited, if not more, with the visualizations, photo fun and trendspotting additions to the search giant's social network.

Still reading? Here are a few more must read posts, chosen by your fellow community members.

Who Says the iPad Isn't For Programming? Meet Codify

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Google Plus Now Available For Apps Customers

Want OS Updates? Go iPhone, Android Leaves Users in the Lurch

Dropbox for Teams Not Ready to Take on Box.net

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How Deep is Amazon's Love for HTML5 in Kindle Format 8?

QR Codes: Useful Tool, Neat Toy or Robot Barf?

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Storify Update Feels Like a Cleaner Social News Experience

SoundCloud Launches a Sleek, Super-Functional iPad App

Interested in a chance to win an iPad? Send in your question, by October 31, 2011, for our next Live Chat coming up on 11/1 at 10:00am PST. The topic? Intelligence Matters: Virtualize your Business Critical Workloads with Confidence (rules)

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http://www.readwriteweb.com/archives/daily_wrap-up_siri_and_beer_google_plus_updated_an.php http://www.readwriteweb.com/archives/daily_wrap-up_siri_and_beer_google_plus_updated_an.php Community Thu, 27 Oct 2011 19:30:00 -0800 Robyn Tippins
Poll: Will You, For One, Welcome Your New FaceSpace Overlord? It's done. The battle between Facebook and Myspace is finally over. Yesterday, the two companies made a joint announcement introducing "Mashup with Facebook", a feature that brings all of your Facebook "likes" and interests to Myspace by way of Facebook Connect.

We can't help but wonder if this announcement marks the end of an era or the beginning of a new one for the once-dominant social network, and we're looking to you, our readers, to find out.

]]> Just a few years ago, we reminded everyone that Myspace was still kicking Facebook's ass in traffic. Oh, how things have changed, huh? A few weeks ago, Myspace unveiled it's completely-redesigned site and we reviewed it, calling it a "last-ditch effort to save itself".

Now, with Myspace bowing down and accepting that Facebook is the de facto login of choice, we have to wonder if the site has a chance at attracting the users it has lost to the other side.

What do you think? Will the Facebook integration bring you back to Myspace? Or have you moved on, never to look back? Let us know in our poll and in the comments.

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http://www.readwriteweb.com/archives/poll_will_you_for_one_welcome_your_new_facespace_o.php http://www.readwriteweb.com/archives/poll_will_you_for_one_welcome_your_new_facespace_o.php Polls Fri, 19 Nov 2010 08:46:29 -0800 Mike Melanson
Nearby Friends: New Cyber-Stalking App for Tracking Facebook Places Check-Ins Nearby Friends is a new Facebook application which taps into the recently launched Facebook Places check-in service to locate all your Facebook friends plotted on a Google Maps interface. The app, a simple tool that places Facebook profile photos as a pin on the map, doesn't limit itself to where your friends are right now, it actually displays their entire Facebook check-in history, as lines traversing the map. With the app installed, you can actually track a friend's travels, easily identifying their favorite hangouts, daily treks, their workplace and more. Is this the first Facebook Places cyber-stalking tool? Or just a handy way to see what your friends are up to?

]]> Nearby Friends: Cyber-Stalking Tool for Places?

At first glance, the Nearby Friends app didn't really impress. Facebook friends on a map - haven't we seen that before? But after further testing, the true purpose of the app became clear: this tool is ideal for cyber-stalking your Facebook friends. Whether or not that was the developer, Matt Hodan's, intention is unclear. His background as an entrepreneur, web developer and financier at companies including J.P. Morgan, Genstar Capital and Y-Combinator, hints that this app was likely just something he thought would be cool, without considering its greater ramifications.

(Update: Matt tells us that the app Nearby Friends "is no more for cyber stalking than Facebook is, which is to say, that that is exactly what it is designed for at some level." He explains that "the only people who appear on Nearby Friends are people who choose to publish their location by checking-in. It encourages friendly interaction by making it easy to see what your friends are doing and where. That said, there are certainly valid concerns with publishing this kind of information. Could someone rob your house because they see you're out of town? Sure. My recommendation: Don't announce that you're out of town by checking-in if doing so puts you at risk!")

Now granted, the tool can't track anyone and everyone using Places - it only displays your own friends, meaning you and the person tracked already have a relationship of some sort. In addition, not all users on Facebook do or ever will use Places. Most users are still hesitant about location-sharing technology, as the New York Times reported this weekend, citing research we wrote about in July.

The Impact of Facebook Places on Privacy

That being said, it's worth considering how an app like this could possibly be used for less-than-savory purposes. The Facebook Places feature has been launched with a confusing array of privacy settings, which apparently allow friends to check you in to a venue ("check in," meaning announce that you've arrived at a particular venue, like a restaurant, bar, club, business, etc.) even if you never authorized the service to do so. To be excluded from check-ins like this, you must explicitly turn the feature off in your Facebook settings.

This is Facebook's M.O. when it comes to launching new functionality: everything is generally turned on by default. Why's that? Because the company understands that the majority of its user base neither knows nor cares about how each new feature impacts their privacy. For example, even when the Facebook privacy backlash was underway earlier this year, the service continued its unparalleled growth.

Common Sense and Checking-In

As Facebook becomes more heavily used for associating with people beyond just close friends and family, the consequences of publicly sharing your location become more important to thoroughly understand. As Hunter Walk recently explained via blog post on technology news website TechCrunch, there are a number of reasons some check-ins need to remain private. Although his post was an analysis of rival check-in service Foursquare's "off the grid" feature and its use cases, the examples are true for any location-based app. For instance, you don't want your boss knowing everywhere you check-in (interviewing in another city? not actually sick?) and you don't want everyone to know about your private moments out in the world at large.

Sure, you could simply not check-in, but then you lose some of the benefits of these new and growing services. Benefits that include everything from mobile coupons to a virtual location history that could eventually be used to surface recommendations for you. (Loved that seafood restaurant? Then you have to try this other one!)

"Who Cares?" or "What Were We Thinking?"

With Facebook's large user base - now half a billion strong - there are going to be a number of people who start using Places without thoroughly understanding the privacy settings and what they mean. This raises several questions: how much of the burden of managing privacy should be placed on the user and how much on the service? Is cyber-stalking really and truly a threat? With increased awareness of location-based sharing, will users in turn learn to better understand when and where it's appropriate to share?

According to Wayne Sutton, a partner and Business Development Marketing Strategist with location-based service TriOut (and who also kindly allowed the above screenshot's use), cyber-stalking is a real concern that everyone should think about. However, he says, most of the time it can be avoided using "common sense" and taking advantage of the privacy settings within your app of choice. "Every individual will have to consider their surroundings, friends approval, app settings and relationship status with potential stalkers before checking in," he explains. "Sadly I don't think enough people consider who they should friend and/or manage their friends list to prevent cyber stalking from happening."

Perhaps it's still too early to thoroughly understand the greater impacts of all this social, location-based sharing. Will we look back wondering why there was ever such a fuss about all this to begin with? Or will we wonder, as a recent commenter points out on a previous post about Places, "what were we thinking?"

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http://www.readwriteweb.com/archives/nearby_friends_new_cyber-stalking_app_for_tracking_facebook_places_checkins.php http://www.readwriteweb.com/archives/nearby_friends_new_cyber-stalking_app_for_tracking_facebook_places_checkins.php Facebook Mon, 30 Aug 2010 09:30:25 -0800 Sarah Perez
Rise of the Machines: Internet of Things Comes to London mashuplogo.pngIf you like your Internet rammed into things - lighting systems, automobiles, art, books, crookedneck squash - you'll light-up like a Japanese robot when you lurch into the mashup Internet of Things conference in London.

To refer to the conference by its full name (my hand to God), "Internet of things: Rise of the machines" takes place off the Strand at the headquarters of the British Computer Society on Southampton Street. It runs from May 4 through May 6, from 6:00 p.m. to 9:00 p.m.

]]> The Internet of Things is "hot" again, according to mashup. Well, here at ReadWriteWeb, we've known that for a while. Anything that enables you to core an apple just by thinking about it super hard* is something we are down for.

I'd hardly call an org that throws a conference named after a robot apocalypse deadly serious, but here's their more...sober definition of IoT.

"IoT is, in its simplistic form, tiny sensors that are embedded into physical things which are connected (wireless or wired) to create benefit from process change or data analysis. Underlying the IoT are technologies such as NFC, sensors, and smartphones. IoT focuses on either services that collect data and analyze the data and the output is information or services that collect data but also close the loop and affect the physical world."

iotconf.pngThe conference will be a "blend of keynote presentations, panel discussions and company demos" in the IoT field. Featured speakers include David Orban, Chairman of Humanity+, David Wood of Symbian and Philip Sheldrake of the Influence Scorecard Initiative.

*You can't actually do this, even with technology. You'll rupture something. Instead, read the 2005 CASAGRAS Report to get more background on the thinking and tech behind the conference.

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http://www.readwriteweb.com/archives/internet_of_things_conference_in_london.php http://www.readwriteweb.com/archives/internet_of_things_conference_in_london.php Internet of Things Mon, 03 May 2010 18:00:00 -0800 Curt Hopkins
A Few Nights of Hacking Produces Reading Radar reading_radar_logo_jan_09.jpgEarlier this month, developer and mashup extraordinaire John Herren released Reading Radar, a mashup that combines the New York Times Bestseller's API with Amazon's API, and created a simple, purposeful site dedicated to listing the popular books on the New York Times Bestseller list.

Using various open source technologies such as jQuery, the Yahoo! User Interface Library and the Maintainable Framework, Reading Radar lets you scan the New York Times top sellers and read reviews and related book information from Amazon; all without the distractions of other content on both the New York Times and Amazon sites.

]]> The New York Times released their API on January 27; Herren had Reading Radar up by February 3. As the Programmable Web points out "This mashup serves as a great example of how emerging and mature APIs can be used to rapidly develop a functional and useful mashup."

reading_radar_jan_09.jpg

Inspired by the release of The New York Times Best Sellers API, Herren decided to try and create a site that could be on "auto-pilot."

"I designed the site to use extensive caching of the NYT and Amazon APIs to minimize remote calls, but update the data often enough so that the information would be fresh."

The Maintainable Framework and the Zend framework provided a means to create the PHP based site, and jQuery, the popular JavaScript library along with YUI were used to present the data and provide the user interaction.

"The NYT API was simple enough to use. The REST API offers three response formats, XML, JSON, or serialized PHP. I did find a bug in the API, and was very pleased how reactive the NYT API team was to resolve the problem. Kudos!" Herren wrote on his blog.

If you're interested in more technical details, take a look at Herren's post announcing the release.

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http://www.readwriteweb.com/archives/a_few_nights_of_hacking_produc.php http://www.readwriteweb.com/archives/a_few_nights_of_hacking_produc.php Mashups Sat, 14 Feb 2009 12:27:48 -0800 Lidija Davis
Nota, a Simple "Webmixer" Nota is a new collaboration tool from the same company that brought you PhotoPeach, an easy-to-use photo slideshow service and C-Shirt, a tool for making remixable clothing. Like PhotoPeach, Nota also has a similar minimalistic feel to it which makes it easy for anyone to use - even those with little computer experience. With Nota, you can create web pages by grabbing content like flickr photos, YouTube movies, Google maps, and more, and mashing them up into one page which can then be embedded anywhere.

]]> The best way to describe what Nota  offers is "casual collaboration." Unlike more complex whiteboarding or web design applications, Nota isn't designed for business use, but rather for anyone who wants to quickly and easily gather web content and combine it on a single page.

The Nota web site offers up some examples of how their tool can be used, including a study notebook for school which could incorporate Wikipedia articles and photos; an online scrapbook, where you organize your online photos into a collage; or even a greeting card, where you and several friends can all collaboratively sign it, leaving messages for the recipient. They even recommend several ways in which Nota can be used for educational presentations, like class projects. Nota is especially useful for that as notebooks can be worked on by as many as 50 users.

nota.png

Getting started with the service is simple, too. You just sign up for an account and click the "Create New Notebook" button. You can then give your notebook a title and set it as public or private. Just be careful when selecting that last option because there doesn't appear to be a way to go back and change it later.

When adding web content, it's easy to search by keyword or you can enter an account name in order to grab specific photos from sites like flickr, Facebook, or Picasa. Unfortunately, you don't have the option to do the same with YouTube - you have to search for the videos instead. When you find the content you're looking for, one click lets you add it to the page where it can be dragged around, resized, rotated, etc.

When you're finished with your creation, click the "Share" tab and you can post the page to Facebook, Blogger, or LiveJournal or you can grab the embed code to post it anywhere else on the web.

Over the years, we've seen a lot of tools that promise easy web page creation, but Nota is one that really delivers. It really is as easy to use as they say it is and that makes it fun to goof around with, we have to admit. Although we might be a bit older than the intended demographic for the product, it's easy to imagine how younger kids and teens would really get a kick out of using Nota for customizing their online profiles or for working on school projects.

Nota has been in private beta for several months now, but the veil just lifted yesterday. The service is now a public beta, which means anyone can try it.

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http://www.readwriteweb.com/archives/nota_a_simple_webmixer.php http://www.readwriteweb.com/archives/nota_a_simple_webmixer.php Product Reviews Thu, 05 Feb 2009 06:18:46 -0800 Sarah Perez
NetFlix InstantWatcher: A Netflix Mashup for Impatient People Netflix subscribers, here's a mashup just for you: the new Netflix InstantWatcher, an application built using the Netflix API, helps you find the titles marked "Watch Instantly" without having to browse or search through Netflix's vast online catalog. Instead, all the titles that are available for instant streaming are categorized for easy browsing right on the InstantWatcher web site.

]]> InstantWatcher: Streaming Titles Only

One of Netflix's great features is the ability to watch some of the titles it offers instantly - either on your computer, via your Xbox, or by using another external device, like the Roku player. Unfortunately, Netflix's entire catalog isn't available for streaming - only select titles marked "Watch Instantly." For subscribers who make heavy use of this feature, finding movies and TV shows to stream means tiresome browsing through the Netflix web site. But now there's a better way.

The InstantWatcher web site is Netflix mashup that filters for the "Watch Instantly" titles using the relatively new Netflix API which launched in September of last year. On the main page, the titles are grouped into genres like "Drama," "Sci-Fi," "Romance," "Comedy," etc. and within each section they are then further categorized for easy browsing.

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Other Ways to Browse

Using the links at the top, you can browse by other methods, too. Options here include browsing "New," "Expiring," "Random," "People," "Best," and "Worst" titles. Who would want to find the worst movies? Well, we suppose it is funny to see how Netflix rounded out their 15,000+ titles in the "Instant Watch" catalog with a huge collection of D-list (and quite frankly, really terrible) films.

Of course, you don't have to just browse through the titles. If you have a particular movie or TV show in mind, you can just do a search for it using the box provided at the top of the screen.

Interacting with Your Queue

When you find a movie or TV show you like, you can click the "Play" button to add it to your Instant Queue. That feature makes InstantWatcher extremely useful, although we would like to see the ability to delete items from the queue as well. Perhaps in a later version they will add that functionality.

Despite that minor drawback, the Netflix InstantWatcher web site is still a great example of the amazing things which can be built when a company offers up an API for use by third-party developers. ProgrammableWeb dubbed it one of their "best new mashups" and we definitely agree. The InstantWatcher is a must for Netflix subscribers everywhere that streaming is offered.

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http://www.readwriteweb.com/archives/netflix_instantwatcher_a_netflix_mashup_for_impatient_people.php http://www.readwriteweb.com/archives/netflix_instantwatcher_a_netflix_mashup_for_impatient_people.php Product Reviews Wed, 28 Jan 2009 06:32:54 -0800 Sarah Perez
See "What, Where, When" with this Flickr Mashup Developer Paul Mison has created an interesting Flickr mashup that shows you a map of the locations with the most photos based on a criterion of your choice. By default, that's a tag, but the mashup can also display your photos, the photos of your friends and family, or those belonging to your contacts.

]]> The mashup, called What? Where? When?, is an update to an earlier demo app Mison made based on a prior version of the Flickr API - an API which has been expanded considerably since his original creation. With the newer API, Mison's app is able to pull all sorts of data from Flickr and then plot the results on a Google Map.

The photos are plotted out using partially transparent yellow circles instead of the standard Google Map pushpin. Click on any circle and a transparent overlay will appear on the map giving you a filmstrip view of the latest photos.

What a fun way to see the what, where, and when surrounding photos uploaded from last night's New Year's Eve celebrations!

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http://www.readwriteweb.com/archives/see_what_where_when_with_this_flickr_mashup.php http://www.readwriteweb.com/archives/see_what_where_when_with_this_flickr_mashup.php Product Reviews Thu, 01 Jan 2009 08:36:53 -0800 Sarah Perez
Bring New Life to Static Documents with Adam Don't you hate it when you click a link only to discover it wasn't a web page, but a slow-loading PDF instead? Maybe it's time for publishers to find something to do with those PDFs that makes them a lot more interesting and engaging for their site's users. A new mashup tool called Adam (Beta) can help. It lets you take static files like PDFs and images and mash them up with web content like HTML and multimedia. Adam then provides you with an embed code so you can display these new remixed files on your web site.

]]> About Adam

Originally designed as a solution for e-commerce sites, the service strangely called Adam is not complicated to use. However, the company does estimate that the time it takes from mashup creation to having it live on your web site could be approximately 20 minutes. That's a little bit longer than just linking to a PDF or even uploading it to a document-hosting service like Scridb or Issuu. Still, the extra time may be worth it because Adam lets you create a truly interactive document by allowing you to add videos, HTML, stylized text, and more to what were previously just plain files.

For those familiar with designing web pages, the process may seem familiar. To add content to a document on Adam, you select various "hotspots" in the document and then add the content you want to mashup. This is where you would paste in any text, images, music, or videos you want to appear when the user mouses over that part of the document. The service currently integrates with other content providers including YouTube, flickr, metacafe, Veoh, vimeo, and imeem.

The best way to understand what Adam can do, though, is to view some sample of it in action. You can check out a mashed up floor plan or you can see all the content providers in use on one document.

Adam doesn't provide anything that a talented web designer can't already do on their own, but like every service that comes out of the Web 2.0 movement, it's about letting everyone have access to the tools that previously only skilled professionals knew how to use. If you want to try Adam for yourself, you can sign up here.

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http://www.readwriteweb.com/archives/bring_new_life_to_static_documents_with_adam.php http://www.readwriteweb.com/archives/bring_new_life_to_static_documents_with_adam.php Mashups Tue, 23 Dec 2008 06:06:46 -0800 Sarah Perez
Keyboardr: More Fun Than Google Wiki? Are you a fan of keyboard shortcuts? Do you j and k your way through Google Reader? Or Ctrl + Enter (Cmd + Return) to add the "www" and the ".com" when you're browsing the web in Firefox? If ditching the mouse is your definition of efficiency, then you're going to love this new Google Search Mashup called keyboardr.

]]> With Keyboardr, you don't have point and click your way through your Google search results - you can just use the arrow keys on your keyboard instead. To navigate, you just down arrow and up arrow through the set of traditional results displayed or use the right arrow to hop over to the integrated Wikipedia results, YouTube results, and Google Image results on the right-hand side of the page.

Keyboardr is crazy fast, too, which is somewhat surprising given that it's a mashup of so many different search engines. It even begins searching and displaying results as you type in the search box itself. That's handy because it means that you might not even need to complete your search query before you have the answers you need.

There are a couple of nice touches of this mashup, too, like the favicons next to the search results themselves and the ability to jump straight to the results from Google.com by opening a new tab. (You'll have to allow pop-ups on the Keyboardr site, though, so it can open new tabs).

In a way keyboardr is a lot like the experimental Google Search experiment called Accessible View, which lets you navigate through results with j and k, just like in Reader. However, that experimental search tool doesn't include the other mashed up pieces like keyboardr does. Nor do you have to commit to changing over the default Google engine you use in order to take advantage of it.

If you're not a fan of the new Google Wiki interface, this might be a good time to check out what other alternatives are out there. Give keyboardr a shot...you might just find your new favorite homepage.


keyboardr.com from Julius Eckert on Vimeo.

(Image courtesy of CFariello)

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http://www.readwriteweb.com/archives/keyboardr_more_fun_than_google_wiki.php http://www.readwriteweb.com/archives/keyboardr_more_fun_than_google_wiki.php Product Reviews Tue, 25 Nov 2008 05:41:10 -0800 Sarah Perez
SkyData Integrates Everything, Puts It On Your Smartphone At first glance, it seems like SkyData is trying to do too much. This mobile app mashes up data from your email contacts, your social network contacts, your business contacts, as well as business data from CRM applications like Salesforce.com, location-based info from sites like Yelp, travel info, news and RSS feeds, and even Google Maps. Is this a case of info overload or is this an app every business user will want to have?

]]> About SkyData

The SkyData application is designed specifically for smartphones, as its target demographic is the traveling business user, not the consumer. At the moment, the app works on Windows Mobile and Blackberry, but an iPhone version will be ready by year-end, they say. At DEMO, the app was shown on Windows Mobile, but they did give a quick peek at both the Blackberry app and iPhone version, too.

The idea with SkyData is that you now have one screen from which you can easily access all the data and info you need. But it's more than just ease-of-access that makes SkyData interesting - it also integrates with your phone, too. For example, you can add your LinkedIn contacts to your phone's contacts from the app's menu.

Social Network Integration

From the SkyData application, you can dive into your contacts, no matter where you have them stored. You can access email contacts like those you have in Outlook, Gmail, or Yahoo Mail, but you can also access social network contacts like those on Facebook, LinkedIn, Plaxo, or Jigsaw.

CRM Integration

At the moment, SkyData integrates with Salesforce.com, but NetSuite and SugarCRM will be coming soon. They will then be followed by Microsoft and Siebel. What's unique about SkyData is, again, the app/phone integration. As you view emails, calls, and text messages, you can access all the info stored in SkyData with only a couple of clicks from within those messages. That adds a new layer of contextual information to the day-to-day communications that you recieve on your mobile device.

Pricing

The SkyData Personal Edition is free to use and combines social networks, Facebook, and related news. The Business Edition offers the CRM integration for $9.95 per month. Both editions are in private beta.

Too Much?

The scenario envisioned for using SkyData involves a traveling business person, such as someone who does sales, preparing for a meeting with a client. From this one app, they can quickly get a refresher on all the relevant information they have access to about that person, the company, and the market in general. They can even find a nearby restaurant where they can wine and dine them later after the meeting has concluded.

However, with the vast number of services and networks supported, it's possible that instead of being a convenient one-stop-shop, it's mashup overload.

Would you want all your networks mashed into one and available on your smartphone? Or would that be too confusing? Let us know your thoughts in the comments.

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http://www.readwriteweb.com/archives/skydata_integrates_everything_puts_it_on_smartphone.php http://www.readwriteweb.com/archives/skydata_integrates_everything_puts_it_on_smartphone.php Product Reviews Tue, 09 Sep 2008 06:00:00 -0800 Sarah Perez
Pluribo: Instant Summaries of Amazon Reviews pluribo-logo.png

Pluribo is a Firefox plugin that displays short summaries of product reviews on Amazon.com. Pluribo scans through reviews customers on Amazon have left and automatically creates a one sentence summary that is somewhat akin to a Zagat review. While Zagat uses human editors to compile its reviews, though, Pluribo is fully automated. Right now, Pluribo only works for the electronics section of Amazon's store, but the developers are planning to expand this to the rest of Amazon's offerings soon.

]]> Here is a typical summary that Pluribo created for a SanDisk MP3 player: "This has been on the market for a while. Although there were objections to the software, users are happy with the low price, product support, and battery. If you don't care about the software, it has potential."

Besides summarizing the reviews for a given product, Pluribo also compares those reviews to other products in the same category to see where the reviews for this item were different. Pluribo will also give more weight to reviews that were considered 'helpful' by other Amazon customers. Pluribo keeps most of this information in the background. However, when hovering over a keyword in the summary, a small pop-up will display a list of relevant phrases Amazon's customers used to describe the item, as well as some more of the statistical data Pluribo used to compute its summary.

In testing out Pluribo, it consistently displayed accurate summaries of the actual user comments - a testament to how well the developers have tuned their algorithm to at least this limited range of product categories.

Pluribo's overall execution is quite seamless and Pluribo does not slow down the load times on Amazon, as it only gets to work after the page is fully displayed.

pluribo-compute.png

However, Pluribo seems quite restricted when it comes to what items it will display reviews for and for which it will just display a 'coming soon' message. Right now, it only works well for MP3 players, GPS navigation systems, and digital cameras. It also seems to work best for products that have been reviewed at least 30 times.

It would be nice to see Pluribo start pulling in reviews from other sources besides Amazon's own customers. The fact that it only works as a Firefox plugin is also going to limit its appeal to technically savvy users for the time being.

Overall, Pluribo is a fun and (when it's working) useful plugin - though for the time being, its a bit too limited to be of real help. It's real potential is only going to be realized once the developers get out a version that works across all of Amazon's offerings and maybe even expands beyond Amazon to include other online stores.

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http://www.readwriteweb.com/archives/pluribo_summarizing_amazon.php http://www.readwriteweb.com/archives/pluribo_summarizing_amazon.php Product Reviews Mon, 30 Jun 2008 20:10:15 -0800 Frederic Lardinois
Creative Block? Try Moodstream The world's largest stock imagery company, Getty Images, this week released a new mashup that leans on the company's vast stock image and audio assets. The flash app called Moodstream draws on Getty's photo, video, and audio collections to create what the company calls a "powerful brainstorming tool designed to take you in inspiring, unexpected directions." The mashup debuted earlier this week at the Webby Award Film and Video Awards after party in New York.

]]> Moodstream adjusts its output based on settings users input via sliders that describe their state of mind. Happy to Sad, Humorous to Serious, etc. Users can also control the type of transitions between image assets, the amount of color vs. black and white imagery, and the type of music. The app comes with 6 preset moods as well. Once you've entered your mood settings, the application delivers a steady stream of video clips and still images set to short snippets of music.

If you see a picture or hear some music you like, you can add it to your "moodboard" and get additional information on purchasing it from Getty's library. That's a smart move that ties some brand and product marketing into an otherwise fun mashup.

Sheila Lennon of the Providence Journal writes that Moodstream might be "even better if you can port it to your big TV." She might not be far off the type of use case that the app's creators had it mind. From Rick Webb, of the Barbarian Group, who created Moodstream for Getty:

What is Moodstream? It's a concepting tool. The modern version of the fireplace. An interactive art piece. TV for the future. It's a website we created for and with Getty Images to showcase all of their offerings - still, video and sound - and inspire interactive creatives. And it's really, really fun to use.

He's certainly right about the last part. I've had Moodstream running in the background all morning as I've been reading blogs and catching up with last night's news, and I keep finding myself switching back to it to check what sort of visual and auditory treats it has for me. It is easy to see how designers could find inspiration while staring at Moodstream's interactive slideshow.

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http://www.readwriteweb.com/archives/creative_block_try_moodstream.php http://www.readwriteweb.com/archives/creative_block_try_moodstream.php Product Reviews Wed, 11 Jun 2008 08:50:52 -0800 Josh Catone