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In an unsurprising move, Apple is said to be working with major record labels to provide an "interactive album" to consumers. The company is rumored to be working with EMI, Sony, Warner and Universal to bundle photos, lyric sheets, liner notes and videos with album purchases in the iTunes store. According to the FInancial Times, the move is meant to increase album sales. Nevertheless, a number of critics have already argued that the attempt will be ill-fated. While it's true that "interactive" music material has already been executed in various iterations, Apple's move may have a extremely positive affect on the music industry as a whole.