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Why Bloggers and Agencies Justify Social Media

By Dana Oshiro / January 20, 2010 4:00 PM / View Comments

edelman_pr_jan10.jpgWhile few of us are bold enough to lay claim to Nostradamus-like powers of prophecy, it's still interesting to read industry predictions. ReadWriteWeb recently released a list of tech predictions for 2010 and as of a yesterday, Senior VP Steve Rubel and the folks at Edelman PR agency uploaded their predictions entitled Digital Visions: 10 Ideas for the New Decade.

Microsoft: ROI Measurement is Broken; We'll Fix It

By Josh Catone / February 25, 2008 9:56 AM

Microsoft today announced the release of a new ROI measurement tool called "engagement mapping." Rather than measure ROI based on the last ad a user clicks, Microsoft's new tool attempts to take into account all the interactions with a company's marketing message and brand that may have lead up to a purchase or other user action.

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