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What am I missing? And more importantly, what am I missing that other people are seeing? It's those kinds of questions that drive millions of people to the Web - and to social news sites - on a daily basis. Because of that, any number of companies are racing to find ways to accurately answer those questions.
One of the companies was Me.dium, a browser add-in that provided real-time access to what others were surfing. Me.dium incorporated its technology into "social search," releasing an alpha of its search engine earlier this year. Today, they're relaunching that social search as OneRiot.
Yahoo! is taking a bold step tonight: opening up its index and search engine to any outside developers who want to incorporate Yahoo! Search's content and functionality into search engines on their own sites. The company that sees just over 20% of the searches performed each day believes that the new program, called BOSS (Build Your Own Search Service), could create a cadre of small search engines that in aggregate will outstrip their own market share and leave Google with less than 50% of the search market.
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