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Market research firm eMarketer released a new report today that examines how men behave differently than women online. Despite being a minority both in US population and online, men are still a large and often (according to the report) 'overlooked' segment of Internet users. The report stresses that gender informs online behavior more than other factors, such as race or ethnicity.

Some results of the study? Men visit more sites and stay online longer, use social networks as much or more than women and are more likely to access the Internet from a mobile device.

New data released by Integrated Media Measurement Inc. (IMMI) gives us insight into how men and women engage in "simultaneous media use" - that is, surfing the net while also doing some other activity like watching TV. According to the study, it's more common for women to watch TV and use the computer than it is for men. What's more, women supposedly get better at this multi-tasking as they age.