ReadWriteWeb

In today's blog post by Chief Strategy Officer Mike Maser, Digg announced that it will be rolling out its beta ad program later this week. In addition to the community's existing banner ads, the company is launching an initial set of ads to appear in rotation with regular content. From here, users will interact with the ads in the same way they interact with articles - by digging, burying and commenting on them. Advertising with a high number of Diggs will fetch lower ad revenue and buried advertisers will be charged more.