10 result(s) displayed (1 - 10 of 17):

Targeted mobile advertising firm Jumptap has released its MobileSTAT market share report for September concerning tablet and smartphone usage trends across the United States. The big surprise? The state of Maine had the highest tablet use in the U.S. in September, followed by other vacationland spots like Hawaii, New Hampshire and Virginia. Jumptap says that 93% of tablet traffic comes over Wi-Fi while the iPad controlled the sector with 75% of usage.
Other tablet traffic was Android at 20% and WebOS at 4%, in part due to the HP TouchPad fire sale during the summer. Jumptap predicts that the high usage patterns in vacation states is clearly "driven by affluent vacationers." Those looking to monetize tablet apps have a clear market for advertising revenue. Since Jumptap specializes in targeted advertising, it is a good resource for looking at mobile market trends as as whole. Check out other findings from September's MobileSTAT report below.
Sencha, a leader in HTML5 application frameworks, has released a new tool for developers to embed rich media animations for the Web and mobile devices. Sencha Animator provides developers with a new tool to create CSS3 animations without Flash that will work anywhere.
Sencha chose CSS3 for animations because most mobile devices make it hardware accelerated. That is the direct opposite of Flash, which is not hardware accelerated in almost any mobile device. CSS3 offers better rendering than Javascript, but Animator will also allow developers to integrate Javascript everywhere.
Mobile marketing company Tapjoy has been busy of late. One product the Tapjoy team has been looking forward to is the rollout of their mobile video advertising platform which has been in the works for most of the summer. Today, the announced Tapjoy Videos designed to provide mobile advertisers with the brand building power found on the Web and TV.
The future of mobile advertisements is going to be video. It is a tricky problem to institute but the value of video within apps and the mobile Web far outweighs mobile banner ads. Tapjoy thinks it can be the leader in this growing industry segment but does the new video product have the chops?
There is no question that mobile advertising is exploding. Yet, the numbers that are starting to emerge from some of the mobile advertising firms are eye-popping. Mobile advertising company Nexage is serving up eight billion ad impressions per month, a 50% growth over a three-month period from May to July 2011. Those are some serious numbers. The growth comes as more consumers interact with the Web through their mobile devices but also as more publishers and app developers start pushing ads through their mobile platforms.
Nexage is a real-time bidding (RTB) exchange provider. The impressions it serves are through its Nexage Revenue Platform that allows publishers to use its consolidated software developer kit (SDK) to create rich media ads. Nexage has some big clients, but its most influential to date has been a partnership with Rovio to deliver ads to Angry Birds. It also has partners with other premium brands, such as the National Football League and the Associated Press.
Mobile ad network Millennial Media is out with its report for June and the numbers look good for Android. 16 of the top 20 devices on the network run Google's mobile OS, keeping Android as the leading OS on the network for the 7th consecutive month. Android also accounts for a 54% impression share, says Millennial.
Other major findings this month include a growth in iOS impressions and connected devices (e.g. iPad, iPod Touch, Samsung Galaxy Tab, etc.).
Mobile marketing solutions provider Blue Bite and digital media company Reach Media Group (RMG) are teaming up to deploy NFC technology to over a third of RMG's 200,000 digital screens over the next six months. In addition, Blue Bite is working with other partner networks to bring its total NFC deployment to 200,000 screens across the U.S. These digital screens, such as those found in malls, theaters, bars, clubs, gyms, airplanes, taxis, and elsewhere, allow advertisers to display video ads to millions of viewers per month. RMG, in particular, provides access to over 70 million viewers monthly.
Now those viewers will be able to learn more about any given advertiser using NFC technology. Simply put, it's one of the largest commercial rol-outs of NFC-based advertising this country has seen so far.
As Apple faces a class action lawsuit where it's being accused of sharing users' personal information with advertising networks without their consent, the Mobile Marketing Association (MMA) is now stepping in with plans to develop a set of mobile privacy guidelines for the industry.
The new guidelines will complement the group's existing Global Code of Conduct, and will attempt to address the growing need for marketers and consumers to have a "transparent, accepted understanding," in its words, as to how information on a mobile device is collected and what's being done with it.
Bada, Samsung's own mobile operating system, on track to power around 5 million phones by year-end, has just updated its software development kit (SDK) to version 1.2.1. The update reportedly includes an important new feature: in-app advertising capabilities. The feature, which will allow bada developers to monetize their apps, will go live beginning January 1st, 2011. At least, that's the news coming out of Samsung Hub, an unofficial source that typically publishes reliable content and scoops.
At last week's Open Mobile Summit in San Francisco, mobile industry leaders including Yahoo! CTO Raymie Stata, SVP and GM at NBA Digital Bryan Perez, and CEO of Foursquare Dennis Crowley, talked about the changing dynamics of the mobile Internet value chain and what opportunities there are outside of the iTunes App Store.
For the first time ever, Android has tied with Apple's iOS platform in terms of mobile ad impressions on Millennial Media's mobile advertising network, according to its latest monthly report. Android's mobile operating system has seen rapid gains over the course of 2010, and has increased its ad requests by 2182% since January, growing at a rate of 65% month-over-month.
Android now has a 37% impression share, as does Apple's iOS, says Millennial Media.
Movable Type search results powered by Fast Search