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Results tagged “mobile advertising” from ReadWriteWeb

16 result(s) displayed (1 - 16 of 16):

Study: iPhone Users Recall Mobile Ads Better than non-iPhone Users
Written by Frederic Lardinois / June 1, 2009 9:57 AM / 1 Comments

According to a report from eMarketer, based on data from Brightkite, and market research agency Gfk NOP, iPhone

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Africans and Their Mobiles, Part 2: Using Mobile Phones For Social Good
Written by Jason Harris / October 25, 2008 6:00 PM

This post is the second in a two-part series based on: 1) the African mobile marketplace and how

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AdMob Bullish About Mobile Advertising: Raises $15.7 Million Series C Round
Written by Frederic Lardinois / October 21, 2008 8:03 PM / 4 Comments

While there has been a lot of doom and gloom around venture capital funding during the current economic

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Mobile Marketing: Better For Reaching Democrats
Written by Sarah Perez / October 3, 2008 6:30 AM / 5 Comments

In this heated U.S. election season, both presidential campaigns have been using multichannel marketing techniques that have included

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The Scannable World, Part 3: Barcode Scanning In The Real World
Written by Sarah Perez / September 26, 2008 6:43 AM / 31 Comments

This is the third part in a multi-part series about integrating the internet with the real world through

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The Scannable World, Part 2: Scanning Your Web Printouts
Written by Sarah Perez / September 25, 2008 12:00 PM / 16 Comments

This is the second post in a multi-part series about integrating the internet with the real world. In

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The Scannable World: Mobile Phones As Barcode Scanners
Written by Sarah Perez / September 24, 2008 2:00 AM / 8 Comments

Part 1: Will Barcodes Bridge The Gap Between Reality And The Net? One of the promises of the

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Zeep Mobile: Free SMS Gateway For Developers
Written by Frederic Lardinois / August 27, 2008 9:07 PM / 15 Comments

While SMS has already become one of the most important forms of communication in many parts of the

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Do You Want Incoming-Call Ads on Your Mobile?
Written by Marshall Kirkpatrick / August 8, 2008 5:35 PM / 15 Comments

Your mother's calling - and there are shoes on sale. A new study released this week in the

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AdMob Launches iPhone Ad Marketplace and Gives $1 Million in Ads to Developers
Written by Frederic Lardinois / July 24, 2008 8:45 AM

Today, the mobile advertising marketplace AdMob released a new, global marketplace for iPhone ads. The most interesting aspect

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AdMob: Mobile Web Use Doubled in Past 12 Months
Written by Frederic Lardinois / July 16, 2008 10:47 AM / 1 Comments

According to the latest data from mobile advertising marketplace AdMob, the mobile web has grown by over 100%

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Mobile Advertising Has Potential
Written by Sarah Perez / June 27, 2008 10:05 AM / 7 Comments

Although nearly everyone today has a cell phone, mobile marketing is still very much in its infancy and

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Want to Go Shopping? Break Out Your Mobile Phone
Written by Sarah Perez / June 12, 2008 11:15 AM / 5 Comments

Today, at the Internet Retailer Conference and Exhibition in Chicago, Nic Covey, Director of Insights for Nielsen Mobile,

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To Beat Google, Beat Google to the Mobile Web
Written by Josh Catone / May 21, 2008 4:06 AM / 12 Comments

When I read news this morning that AOL's Platform-A would become the exclusive ad provider for Virgin Mobile's

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TextBound Heralds Mobile Marketing's Arrival
Written by Sarah Perez / February 26, 2008 11:40 AM / 6 Comments

Mobile marketing startup, TextBound, has big plans to make text messages the new mass media for advertisers. Like

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Companies Betting on Location Based Mobile Ads
Written by Josh Catone / February 6, 2008 11:25 AM / 3 Comments

You're walking down the street. You pass a Starbucks. Mmm, that Triple Venti Nonfat Latte sure does look

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