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Earlier today we covered a mobile social network called Buzzd, which will be featured at the music festival Bonnaroo. In this post we outline 10 mobile social networks to keep your eyes on. It's a developing field - and there are issues such as hardware compatibility to overcome - but we expect some of these services to make a big impact in the next year or two. Because, as Sarah Perez recently noted, with 975 million mobile web users expected by 2012, this is a potentially very lucrative market.
Whenever there is a conference or event, there's a secondary bit of action taking place behind the scenes: the backchannel. Here, the attendees are live blogging, twittering, posting photos, and streaming live video about what they're seeing on stage or in and around the venue. Twitter has always been the microblogging platform of choice in this scenario, but starting today, they just might have new competition from Brightkite, the mobile social networking service that's making a name for itself among the early adopters.
Facebook announced last night that the company has seen users of its mobile site, m.facebook.com, jump from 5 million to 15 million this year. The most recent change made to the site, allowing comments to be posted on status messages from your phone, resulted in more than 1 million mobile posts in the first 24 hours.
While these numbers are still relatively small compared to the total number of Facebook users (under 10%), it's huge for mobile social networking. Facebook has a really good mobile site and it looks like it's only getting better.
This post is the second in a two-part series based on: 1) the African mobile marketplace and how Africans utilize their mobile phones; and 2) how organizations are using social marketing to reach this highly mobile population for social change.
The series is based on a conversation I had with Gustav Praekelt, a mobile entrepreneur located in South Africa. In this post we explore how mobile technology is being used for social good in Africa. See also Part 1 here.
Short of using a specialized application (or phone) of some sort, users of the social networking service MySpace did not have a way to easily upload photos from their mobile phones directly to their profiles until now. According to a recent entry on the MySpace blog, mobile photo uploads are finally supported. They noted this feature was "a long time coming." Thanks, MySpace...what took you so long?
MySpace and Facebook, as it turns out. Despite the land grab by numerous startups looking to become the number one social network for mobile devices, it's becoming apparent that mobile social networking isn't necessarily going to be the new frontier that everyone thought it would be. Instead, as consumers surf the "real internet" on their mobile devices, they're also interacting with "real" social networks like MySpace and Facebook. Could it be that consumers don't want new and separate social networks just for the mobile phone?
Most mobile social networks are quite alike. They're all competing for a host of information from you and your circle of friends. This information ranges from various messages to the most embarrassing photos of your friends that you can find. Here is where NYC based start-up Buzzd differentiates itself. Interested in finding out what's going on tonight in your town? If the hottest club or event of the night is what you're looking for, then Buzzd has you covered.
What are the number one problems facing today's social networks? According to the young developer Vladislav Chernyshov they are: privacy issues, distraction and time-wasting, quantity over quality, ads, and lack of control over your identity. That's why he, Dmitry Gorpinchenko, and Andrew Chernyh, all students at Novosibirsk State Technical University (NSTU) in Russia, have founded Genome, an upcoming next-generation social networking service which addresses the main problem of Web 2.0: the ever-increasing quantity of Web 2.0 resources and the lack of tools to manage them.
Earlier today we covered a mobile social network called Buzzd, which will be featured at the music festival Bonnaroo. In this post we outline 10 mobile social networks to keep your eye on. It's a developing field - and there are issues such as hardware compatibility to overcome - but we expect some of these services to make a big impact in the next year or two. Because, as Sarah Perez recently noted, with 975 million Mobile Web users expected by 2012, this is a potentially very lucrative market.
Back in February we reported that Buzzd, a Mobile Web social networking service used at bars, clubs and restaurants, had won a bunch of awards at the MobileMonday Peer Awards. We noted that Buzzd is a great example of how location-based services will be the killer app for the Mobile Web. Today Buzzd announced that their service is being white labeled for the music and arts festival Bonnaroo, in a feature labeled 'Bonnaroo Mobile'.
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