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In this heated U.S. election season, both presidential campaigns have been using multichannel marketing techniques that have included everything from wikis to web sites and text messages to Twitter. It

This is the third part in a multi-part series about integrating the internet with the real world through barcode scanning technology. In the first two articles we looked at the

This is the second post in a multi-part series about integrating the internet with the real world. In "The Scannable World: Mobile Phones As Barcode Scanners," we introduced the concept

Part 1: Will Barcodes Bridge The Gap Between Reality And The Net? One of the promises of the mobile web was the possibility of being able to integrate the internet

While SMS has already become one of the most important forms of communication in many parts of the world, the U.S. is only catching up to this trend slowly. Part

Your mother's calling - and there are shoes on sale. A new study released this week in the UK found that 80% of respondents said they were "happy to have

Today, the mobile advertising marketplace AdMob released a new, global marketplace for iPhone ads. The most interesting aspect of this is that these ads will be specifically tailored to the

According to the latest data from mobile advertising marketplace AdMob, the mobile web has grown by over 100% in the last 12 months. AdMob's data also shows a 20% increase

Although nearly everyone today has a cell phone, mobile marketing is still very much in its infancy and marketers are struggling with how best to use the mobile platform to

Today, at the Internet Retailer Conference and Exhibition in Chicago, Nic Covey, Director of Insights for Nielsen Mobile, spoke on the subject of m-commerce (commerce that takes place via the