mobile advertising
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AdMob Bullish About Mobile Advertising: Raises $15.7 Million Series C Round
While there has been a lot of doom and gloom around venture capital funding during the current economic crisis in the U.S., some of the more established later-stage companies are still finding it relatively easy to get funding. AdMob, a leading mobile advertising platform, just announced that it has raised $15.7 million in a Series C round led by Sequoia Capital's Growth Fund, with participation from Accel Partners. AdMob, which is already seeing positive cash flow, is planning to use this money to expand its international operations, especially in India, South Africa, and Europe.
Mobile Marketing: Better For Reaching Democrats
In this heated U.S. election season, both presidential campaigns have been using multichannel marketing techniques that have included everything from wikis to web sites and text messages to Twitter. It now appears that one of those channels, mobile marketing, is better at reaching Democratic voters than Republicans. But why is that?
The Scannable World, Part 3: Barcode Scanning In The Real World
This is the third part in a multi-part series about integrating the internet with the real world through barcode scanning technology.
In the first two articles we looked at the history of scanning barcodes with your mobile phone, newspaper print ads, and a new effort to bring barcodes to web printouts. Now we'll look at other uses of the technology including scanning products in store, scanning broadcast media, and even exchanging contact information with others through the use of barcodes.
The Scannable World, Part 2: Scanning Your Web Printouts
This is the second post in a multi-part series about integrating the internet with the real world.
In "The Scannable World: Mobile Phones As Barcode Scanners," we introduced the concept of using your phone to scan barcoded objects in the real world. We also touched on some of the history surrounding this technology. One of the issues with barcoded ads today is where you find them: newspapers, arguably a dying medium whose subscriber base isn't necessarily composed of cutting-edge early adopters. So how can barcodes make their way to the people who actually use the web and other modern technologies? One company thinks they have the answer.
The Scannable World: Mobile Phones As Barcode Scanners
Part 1: Will Barcodes Bridge The Gap Between Reality And The Net?
One of the promises of the mobile web was the possibility of being able to integrate the internet with the real world. One of the ways to accomplish this task is through the use of barcodes. The idea is that you take a picture of the barcode with your camera phone and you're then delivered to a mobile web site. This could effectively make anything - whether a poster, an ad, or an object - a virtual part of the world wide web. Although this technology has been available for years, it's only now with the birth of the smartphone, or more precisely, the next-gen smartphone, that the potential for this type of integration may finally be realized.
Zeep Mobile: Free SMS Gateway For Developers
While SMS has already become one of the most important forms of communication in many parts of the world, the U.S. is only catching up to this trend slowly. Part of the reason for this is the high cost of using SMS, not just for users, but also for developers who want to use SMS for their applications. In contrast to other SMS service providers, Zeep Mobile offers developers a free SMS API without volume restrictions, though in order to monetize the service, it will insert ads into the SMS messages.
Do You Want Incoming-Call Ads on Your Mobile?
Your mother's calling - and there are shoes on sale.
A new study released this week in the UK found that 80% of respondents said they were "happy to have [15 second pre-roll] video ads if it meant they could watch free video" on their phones. Almost nothing's shocking in the wacky world of mobile advertising-to be, but one thing we found absolutely horrifying in the discussion around the study was this: incoming-call ads.
AdMob Launches iPhone Ad Marketplace and Gives $1 Million in Ads to Developers
Today, the mobile advertising marketplace AdMob released a new, global marketplace for iPhone ads. The most interesting aspect of this is that these ads will be specifically tailored to the iPhone and will also be highly interactive. To promote this launch and the new platform, AdMob is giving away a total of $1 million to iPhone developers to promote their applications through AdMob.
AdMob: Mobile Web Use Doubled in Past 12 Months
According to the latest data from mobile advertising marketplace AdMob, the mobile web has grown by over 100% in the last 12 months. AdMob's data also shows a 20% increase since May alone. Ad impressions on Apple's iPhone and iPod touch grew by 32% in June, making it the 9th most popular mobile device for online browsing in terms of ad impressions.
Mobile Advertising Has Potential
Although nearly everyone today has a cell phone, mobile marketing is still very much in its infancy and marketers are struggling with how best to use the mobile platform to influence consumers. So far, it seems they have not been that effective if you look at the numbers: only 6.9% of adults surveyed said that video on mobile phones influenced them to purchase electronics; 6.4% said text messaging did the same. However, when you turn your eyes to what those numbers look like for the younger crowd, an entirely different picture emerges.
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