mobile web
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Mobile Browser Skyfire Releases New Features
With all the hype surrounding the iPhone and Google Android, users may have forgotten about one of the best mobile browsers available for Windows Mobile and Symbian owners. We're talking about Skyfire, the award winning mobile browser that we can't get enough of! Skyfire gives mobile users one of the best web browsing experiences to-date. It's also one of our picks for must have windows mobile applications. Today, Skyfire users can get a great update that breathes new life into this mobile browser. Here's a look at what's new with Skyfire.
Smart Phone Apps: Gaming & Entertainment Most Popular
A new report from Handango - a distribution network for smartphone applications across the BlackBerry, Palm, Windows Mobile, Symbian OS, and Linux platforms - states that gaming apps have jumped in popularity this year. In a report entitled First Half 2008 Handango Yardstick, Handango's regular review of the global smartphone content industry, it notes that "the Games category leaped from fourth place at year-end 2007 into the second spot behind the Entertainment category, for the first time in Yardstick history."
Together, entertainment and gaming apps account for 42% of unit sales of the top ten categories. Meanwhile, business and professional apps rank third with 15% and Productivity applications (e.g. address book and calendar) fourth with 9%. Note that these are similar trends to the iPhone App Store, where gaming also dominates. Handango also reported that the Blackberry had the most app sales. Below are the top 10 lists for each major smart phone that Handango covers, courtesy of the Yardstick report:
Adobe To Launch Mobile Storage Service
Adobe Photoshop is a top of the line design software. We've written extensively in the past about the many ways Adobe is branching off of Photoshop to cater to a broader audience from the release of new features for Photoshop Express for lighter usage to the entire Adobe package. Adobe is sure enough building an online empire. The next addition is a mobile version of Photoshop!
last100's Smartphone Parade: One Size Doesn't Fit All
At last100 [a ReadWriteWeb Network blog], we love the iPhone as much as anyone. Yet we remain convinced that for all of Apple's innovation - especially on the mobile browsing front and major improvements in usability - the iPhone in its current incarnation will have significant but limited appeal.
There's only one iPhone, and in the smartphone market, one size doesn't fit all.
Welcome To The Mobile Web, Now Here Come The Viruses?
Ever since our cell phones started shipping with web browsers built-in, security companies have been warning us about the threat of mobile viruses and malware. While this was likely just an attempt to broaden their reach by selling us anti-virus protection for our phones, some recent numbers make us wonder if there's perhaps some truth to their claims.
AdMob Launches iPhone Ad Marketplace and Gives $1 Million in Ads to Developers
Today, the mobile advertising marketplace AdMob released a new, global marketplace for iPhone ads. The most interesting aspect of this is that these ads will be specifically tailored to the iPhone and will also be highly interactive. To promote this launch and the new platform, AdMob is giving away a total of $1 million to iPhone developers to promote their applications through AdMob.
AdMob: Mobile Web Use Doubled in Past 12 Months
According to the latest data from mobile advertising marketplace AdMob, the mobile web has grown by over 100% in the last 12 months. AdMob's data also shows a 20% increase since May alone. Ad impressions on Apple's iPhone and iPod touch grew by 32% in June, making it the 9th most popular mobile device for online browsing in terms of ad impressions.
Weekly Wrapup, 30 June - 4 July 2008
It's time to review the week that was on ReadWriteWeb. On the product side we looked at Adobe's announcement of searchable Flash, checked in with online TV service Hulu, reviewed a couple of innovative new web apps (Gnip and Identi.ca) and reviewed Firefox's recent world record. On the trends side, we analyzed Microsoft's acquisition of semantic search company Powerset, looked into the latest Yahoo stats, asked if email is in danger, and reported on a new Mobile Web standards initiative.
Mobile Web To Get Standards
A group of mobile operators have just unveiled a new initiative they're calling "BONDI" whose goal is to encourage development of new mobile web applications while not compromising customers' security. BONDI was created by members of the OMTP (Open Mobile Terminal Platform), an industry group that includes participants from all parts of the mobile world and whose members include operators like AT&T, Hutchison 3G, Orange, Telecom Italia, Telefónica, Telenor, T-Mobile and Vodafone.
Mobile Advertising Has Potential
Although nearly everyone today has a cell phone, mobile marketing is still very much in its infancy and marketers are struggling with how best to use the mobile platform to influence consumers. So far, it seems they have not been that effective if you look at the numbers: only 6.9% of adults surveyed said that video on mobile phones influenced them to purchase electronics; 6.4% said text messaging did the same. However, when you turn your eyes to what those numbers look like for the younger crowd, an entirely different picture emerges.
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