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Google is preparing to launch a new service called GOMO to mobilize websites on demand. Access to the site is currently restricted with a password, but the header image depicts a smartphone and bears the caption, "Mobilize your site now."

Mobile ads are an important revenue stream for Google, so much so that it offers a range of free tools to mobilize websites. Google has found that businesses lag behind on mobile content, and GOMO - based on its tag line - seems directed at solving that problem. Fusible discovered that Google had registered the domains howtogomo.com, howtogomo.net and howtogomo.org on September 1.

According to the Google-sponsored research site ourmobileplanet.com, Spain is leading the way on smartphone adoption in Europe. Spanish smartphone penetration has reached 33%, outpacing Great Britain with 30% and France with 27%.

Spaniards are big multi-taskers, too. 50% of Spanish smartphone users actively browse the Web while listening to music, and 35% use the Internet on their smartphone and another device simultaneously. But given how much Spaniards love their smartphones, here's a surprising statistic: Only 10% of Spain's large companies have mobile websites.

At Research in Motion's barely noticed developer's conference this week, they unveiled the next gen of their OS, BBX. Are you tempted to purchase a Blackberry now? On the poll, most people are in the "Meh" to "No" groups, but a few of you are standing in solidarity with Blackberry.

At least one of our writers believes Blackberry may be paralleling a much loved, but dead, video game company. But what about you? Will you give Blackberry another try, now that you've seen BBX?

We asked you earlier today and we culled your responses from Facebook, Google Plus, the original post and Twitter and we used Storify to present it all back to you. If you have additional responses, please leave them in the comments.

Reid Hoffman, CEO of LinkedIn, told audiences today at the Web 2.0 Summit that the next stage of the Web will be building apps and mobile UIs on top of our collective data. Some people believe that a big part of that could come in the form of technology platforms that anyone can use to create those apps and UIs.

Cross-platform mobile Web apps may be poised to become a big part of the future of the Web, but they just aren't as powerful as native apps yet. Cabana, a do-it-yourself mobile Web app creation platform first seen at the Launch conference in February, announced a big new step today that will make mobile Web apps far more feature-rich as well. It's called the Cabana Exchange, and it's an API marketplace that allows app builders to incorporate some powerful 3rd party data and functionality.

It was an interesting quarter for Google. The search giant moved into uncharted territory with the launch of Google Plus, bringing its data-driven business squarely into the social realm. The branding of "Google+" is hard to ignore; how do you read that? It's "Google," but it's more. But to make the social network a + instead of a -, Google has to tie it into its core business - advertising targeted to searches - and use the social data to improve it.

Google can't do that without its mobile vehicle, Android, the most popular smartphone OS in the world. Mobile computing is becoming the most important kind. Its use surpassed desktop computing this year, and mobile ad revenue is exploding. Location-powered search is the key to the business, and Apple - Google's mobile competitor - is revving its engines in that space. Google Plus, the big Q3 experiment, is tailor-made for Android use. So where is Google's mobile vision in its Q3 earnings results announced yesterday? Good question. It isn't there.

In a blog post earlier today, Google announced the launch of Google Commerce Search for Mobile, citing research that search queries from mobile phones are on the up and up. Google Commerce launched only two years ago, just in time for the 2009 holiday season.

According to new data from comScore, 6.8% of Web traffic in the U.S. comes from "non-computer" devices such as smartphones and tablets. This is an increase from 6.2% in the previous quarter.

Phones account for the majority of non-computer traffic. Mobile devices drive 4.4% of total digital traffic, tablets contribute 1.9%, and other non-computer devices send 0.5% of traffic.

What makes a good advertisement? From a consumer's standpoint, a good ad is entertaining, helpful, and hopefully not too much of an interruption. Ads are a part of life for consumers, especially on the Web. In exchange for getting all this stuff for free or cheap, we accept the background noise of advertising.

But advertisers don't want to be in the background. They want ads to be engaging, interesting, even fun - whatever creates a lasting memory of the product. It's an attention economy, and whatever can grab users' attention wins. But touch-driven mobile apps are so immersive, advertisers need to step their game up. Palo Alto-based Cooliris has a solution, and the team thinks the science backs it up. World, ready or not, here comes interactive, touch-controlled, 3D mobile advertising.

U.S. consumers are still watching TV during the hours traditionally defined as "prime time," but we're also face-to-face with our second -and sometimes third - screens during those hours, according to a tidbit of data released by Flurry.

By layering their data about iOS and Apple data usage on top of a chart from Ad Age showing TV and Web usage, Flurry was able to demonstrate something most us already had a sneaking suspicion of: That mobile app usage peaks in the evening hours, right around the time that TV-watching has historically peaked.

Google has announced a shift in policy to reward sites with good mobile optimization with better AdWords performance. If you promote your site with Google AdWords, your ads will drive traffic at a lower cost if they link to your mobile-optimized site.

The blog post cites a recent study that found that 61% of users are unlikely to return to a website that offered a bad mobile Web experience. This adjustment to AdWords is an incentive for site administrators to improve mobile experiences.