ReadWriteWeb

The perennial debate surrounding Twitter's revenue model continues to live on. The micro-blogging service has succeeded in building a strong, loyal following, but failed to capitalize on it. Such a scenario, which lacks a revenue model, isn't sustainable over the long-term, especially when investors begin to question the company's intentions. If an acquisition isn't shaping up, monetization will be necessary to keep Twitter afloat. Having said that, leveraging context may prove to be a great way to drive revenues while maintaining the integrity of the platform.