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Startup Strategy Roundtable: Validate Your Ideas

By Sramana Mitra / March 25, 2010 3:30 PM / View Comments

tableI started doing my free Online Strategy Roundtables for entrepreneurs in the fall of 2008. Based on this work, I've been able to draw a few conclusions.

First, a good percentage of entrepreneurs don't bother validating their ideas. Another percentage are immediately interested in raising money. Raising money without validating the business is pretty much impossible. If we can address some of these patterns we have a chance at significantly reducing infant entrepreneur mortality.

At this morning's roundtable I worked with four new entrepreneurs, and this is what I learned.

Twitter Announces @Anywhere Platform

By Frederic Lardinois / March 15, 2010 1:15 PM / View Comments

twitter_bird_apr_09.jpgDuring his SXSW keynote interview today, Twitter's Evan Williams announced the service's new @platform. While the keynote interview itself was rather forgettable (a large part of the audience left before it was over), the @platform will have wide-reaching consequences for Twitter and its ecosystem. This new platform will allow publishers to integrate Twitter deeper into their site and recreate the "open, engaging interactions" their readers expect from using Twitter "without sending them to Twitter.com."

How Bundled Pricing Can Benefit Both Customers and Businesses

By Chris Cameron / March 1, 2010 11:30 AM / View Comments

Fast Food MenuAnthony Tjan is a venture capitalist at the Boston-based VC firm Cue Ball, but he also blogs for The Harvard Business Review where last week he posted an article about packaged pricing deals in business. The article, The Pros and Cons of Bundled Pricing, points out the differences between bundles and "à la carte" pricing as well as benefits to both customers and businesses. Most Web startups offering an array of services will often bundle features into tiered pricing plans rather than an "à la carte" selection, and here's why.

Facebook Discloses How Much Money It Makes From Facebook Credits

By Jolie O'Dell / February 25, 2010 3:00 PM / View Comments

facebook creditsOver the past several months, Facebook has been testing and rolling out new features for Facebook Credits - a virtual currency that collected and exchanged users' real-world money for on-site credits that could be used in many of the site's applications and social games.

Since its launch in May 2009, the system has rapidly evolved, and Facebook has now revealed their exact revenue split with game and app developers who integrate Credits. In a blog post today, product marketer Deborah Liu wrote, "Facebook will collect 30 percent of currency spent by users...

We are committed to investing heavily in the ecosystem and will explore a number of ways to improve the program and increase conversion and net revenue."

Digg Sees the Light of Profitability at the End of the Startup Tunnel

By Jolie O'Dell / November 17, 2009 4:56 PM / View Comments

Digg CEO Jay Adelson told FOX Business tonight that ever since rolling out Digg Ads, the social link-sharing service has been making money and that profitability is right around the corner.

Although advertising continues to be the only seemingly reliable model for monetizing content-centric websites, Adelson reports that click-through rates are higher than expected. That being said, typical rates for online advertising are generally abysmal, so if Digg's ads are working better than most, good for them, and let's all study their model. Read - and watch - for the rest of the story on how Digg has grown and will continue to expand and monetize.

Monetizing Speed: AP May Charge for 30 Min Lead

By Dana Oshiro / October 6, 2009 3:47 PM / View Comments

ap_monetization_oct09.jpgAfter a summer of establishing blogger guidelines and fair use, the Associated Press is considering charging online customers for a 20-30 minute head start on breaking news stories. According to a report by the AP's Jeremiah Marquez, the AP's chief executive Tom Curley made the announcement at the Hong Kong Foreign Correspondents' Club. Curley suggested that because the AP licenses stories to major hubs like Google, Yahoo and Microsoft's MSN, these outlets would be willing to pay for scoops.

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