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Nowhere to Run to, Baby: Moms' Social/Mobile Web Use Up by 400%

By Jolie O'Dell / June 29, 2009 6:15 PM / View Comments

The days of moms covertly stalking their children on MySpace or freaking out over Facebook party pics are not-so-slowly shifting to headier days of proactive moms using the Internet to meet their own needs.

A new study from BabyCenter shows that mothers' social media use has increased 462 percent over the past three years. The same group's mobile web usage is up 348 percent over the same period of time. And these moms aren't just keeping tabs on secretive teenagers. They're networking for themselves, finding answers online, and sharing stories about their offspring. The two-part study was conducted between 2006 and 2009 in conjunction with NovaQuant. BabyCenter also conducted a series of 18 in-depth surveys between January and June of 2009

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