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After looking over recent stats from Hitwise Intelligence on the decline of e-cards and the simultaneous rise of social media, we were stopped mid-yawn by this weird little blip on the radar:
On Mothers' Day, e-cards show a less drastic YoY decline, and social media visits actually temporarily plunge, showing a 13 percent decrease in site visits between Mothers' Day 2008 and Mothers' Day 2009. Do we think Mom isn't checking her Facebook? Or is it that we consider a more old-fashioned and difficult method of communication more "personal" somehow?
But for their first year, Google has been changing its home page logo every Mother's Day in a tribute to mothers everywhere. And although the images for the years 2000 and 2001 don't look very different, take a closer look (images below) and you'll find a small but interesting distinction.
We took this year's image from Google Australia, but you should see it on all of Google's sites now.
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