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According to the Dallas Morning News, Blockbuster, the beleaguered video rental chain, is planning to use Microsoft's Live Mesh platform to deliver streaming video to desktops and mobile devices. The article is weak on specifics, but Blockbuster seems to be planning to use Live Mesh specifically to allow users to start watching a movie on one TV and then to continue the movie on another TV or mobile device later on. Bockbuster's CIO Keith Morrow also mentioned a parental notification system that would alert parents if a child tried to watch a movie during homework time.
Having owned Xcreative, a web development company that specialized in websites and marketing for the movie industry, the founders of MeDeploy (Christian Taylor, Joelle Musante, and Abe Lettelleir) were very familiar with the film industry. But for every filmmaker they helped, several more were turned away. Why? Cost. So many of the filmmakers simply couldn't afford the services the company provided.
Blockbuster is struggling, and seems to be trying as hard as it can to keep that moniker. Even though the company's finance's are looking up, it continues to make one questionable move after another in its attempt to compete with Netflix, Apple, and Amazon. From its decision to try buying Circuit City -- another struggling retailer -- in some crazy scheme to sell movies and TVs in the same store, to the company's latest hair-brained move: in-store movie download kiosks.
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