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At an investor conference held earlier this week, News Corp. chairman Rupert Murdoch and NBC Universal CEO Jeff Zucker revealed that they were looking at new ways to help monetize their joint venture, the video-streaming service Hulu.com. The site, a popular web destination featuring movies and TV shows from content partners including Fox, ABC, Disney, and, of course, NBC Universal, reaches anywhere from 9 million to 42 million users per month, depending who you ask. Although the hosted content is currently ad-supported by way of commercials interspersed into the video streams, the company is interested in exploring other revenue options as well, specifically subscription services and pay-per-view programs.

During a recent conference call, Rupert Murdoch announced that he plans to fix the current newspaper business model by charging for access to News Corporation's newspaper web sites. News Corp's Wall Street Journal, of course, is one of the few newspaper sites in the United States that is still hides a lot of its content behind a paywall (though that wall is starting to crumble as well). The WSJ did, indeed, see some small revenue gains in the last few months while the rest of its competitors saw their daily circulation take a nosedive.