ReadWriteWeb

According to research group Ipsos Reid's "Social Networking: 2009" poll, Canadians are flocking to social networking sites. In the last 18 months, the percentage of Canucks with a social networking profile has increased from 39% to 56%. This rapid rise in social networking users has Canadian marketers scratching their heads as to how they can best brand in the space. With more than three quarters of those online owning a Facebook profile, it's not surprising that the blue beast is the main topic of discussion in relation to marketing groups. Says report writer Mark Laver, "Online social networks tend to be extremely personal and this thus creates a dilemma for marketers and businesses - how to communicate in a personalized setting without upsetting the target audience."