ReadWriteWeb

This week was a hectic one, with a number of RWW writers present at the annual Web 2.0 Expo in San Francisco. The big Internet news of the week was the launch of Microsoft's Live Mesh. Yahoo also announced key support for Social Graph and data portability. In social networking news, MySpace officially opened its Application Gallery to all users. In our web trends coverage, Sarah analyzed a Forrester report that claimed Enterprise 2.0 will become a $4.6 Billion industry by 2013, Marshall looked at what will build on the emerging foundation of ubiquitous APIs, Josh investigated the current fad for 'Web 3.0', and Alex looked at the increasing stress in our online lives.

MySpace officially opened its Application Gallery to all users this morning after launching it in public beta last March. In that time over 1,000 applications have been approved and added to the gallery and there have been over 2.1 million application installs across the site. Today, MySpace began promoting applications to users by adding an icon for the gallery on MySpace.com and a link on user control panels.

Just because MySpace's web show "Quarterlife" was a big flop on NBC here in the U.S., that doesn't mean that MySpace is going to stop shopping their web shows for TV syndication. While the U.S. market for web-to-TV programming may be dead, the worldwide market awaits, and, overseas, web shows might have a better chance.

Here are some of the highlights from the week's Web Tech action on ReadWriteWeb. This week we brought you 'The Definitive List of the Top Twitter Clients', we explained why Seesmic + Twhirl is a Vision of the Web's Future, we analysed the latest developments in MySpace music and Flickr, and we peeked into the future of the Chumby - the Wi-Fi video and widget displaying device. There's also a bit of April Fools fun, web geek style!

On the same day that Apple announced that iTunes had surpassed Wal-Mart as the number one music retailer in the United States, MySpace announced that it had joined with three of four major labels (EMI isn't on board yet) to launch their own iTunes killer. As they did previously for Amazon, Universal Music Group, Warner Music Group, and Sony BMG have agreed to let MySpace sell music DRM-free. But the big question is: Why just the majors?

After watching from the sidelines for almost a year while rival Facebook had praise heaped upon it by the press for the success of their application platform, it is no wonder that MySpace would be pushing its recently released developer platform hard. It has been just about 3 weeks since the first few apps were unleashed on the MySpace public, and over the past two days MySpace had made a pair of announcements that demonstrate just how much the company is committed to seeing their platform succeed.

When MySpace first launched, one of its main draws was the music offered by independent artists on the site, something which generated a strong following among new musicians and their friends. These young artists were using the platform as a way to get their name out there, share their tunes, and attract a fan base.

Mobile social networking company Frengo has released a toolkit for development of Open Social and Facebook applications on mobile phones. The Open Social Mobile Toolkit supports MySpace, Hi5, Bebo, and Facebook and allows developers of applications on those networks to extend them to the mobile phone. In addition to extending support for the Open Social and Facebook platforms to the mobile phone, the Frengo toolkit allows developers to monetize applications via the company's social advertising platform or via premium SMS.

A month ago, ReadWriteWeb writer Marshall Kirkpatrick utilized his huge network of Twitter followers to facilitate a discussion about APIs and platforms. He shared the highlights of the conversation in a post on this blog. The discussion was one that really captured our imaginations, so today we're exploring the issue further and presenting 5 dynamics that you should consider when picking a platform.

Yesterday evening, our own Marshall Kirkpatrick was a guest on G4TV's "Attack of the Show" television program to discuss Google's OpenSocial platform. Marshall gave his thoughts on why Google formed a foundation with Yahoo! and News Corp. (MySpace) to govern the open source project, and what that means for users and data portability. He also spoke about why Facebook has stayed away from OpenSocial so far and offered thoughts on whether or not the platform will end up succeeding. An excerpt and video is below.