mystrands
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Strands Acquires Expensr, Launches moneyStrands
In the first real sign that recommendation engine Strands (formally MyStrands) is branching out from mobile and music, the company has announced the acquisition of Expensr, an online personal finance application. Strands is also launching moneyStrands, a personal money management solution. We've noted before that Strands is a company to watch, having taken $55m in funding so far and using it to develop a broad range of recommendation technologies.
Why Data Portability is Important For Web Personalization
Fifteen or so years into the evolution of the web, we already have many of the key ideas and technologies in place to start describing and sharing personal preference information - or what we might colloquially call "taste" - in order to personalize web experiences. So, why haven't we yet seen widespread adoption of web personalization? Mostly because user expectations and online business models haven't yet evolved to the point that user-controlled, ‘open taste’ sharing is a viable option. However, the dataportability.org initiative suggests that we may have reached a turning point.
MyStrands Offers $100k for Best Recommender Start-up
MyStrands is an ambitious start-up. It has so far raised $55 Million dollars in its quest to "lead the social recommendation industry" (the words the company used in its last funding announcement in December). We at ReadWriteWeb are following the trend of recommendations closely - it was one of the 5 major trends we outlined in our toolkit for 2008 and was featured in my Media08 presentation Web Tech Trends for 2008 and Beyond. Today MyStrands has announced a $100,000 prize for the best recommender start-up.
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