ReadWriteWeb

In this fourth part of our investigation into the ongoing changes in the book publishing business, we look at the author's point of view. What are they getting today? What would they like to get? What can they reasonably expect to get as this drama unfolds? Authors are the creative juice of the whole eco-system. If they don't create material that people want to read, no one will make any money.

Their struggles in the old model have been well documented (of course, we should have expected them to write about their experiences): the starving writer up in the garret who uses rejection letters from publishers for wallpaper is an established literary hack. In the new world of print on demand, e-books and social media marketing, the author takes center stage. Those with an appetite for it can really take control of their work and commercial fortune.

Few websites have made a bigger impact on the world than Wikipedia has and today the organization is celebrating its 8th birthday. Not content to rest on its laurels, Wikipedia is gearing up for the future with new a new structured data search integration with Yahoo!, 24 times as much media storage space as it had this time last year and goals to integrate with media sites like Flickr.

This year Wikipedia survived the launch of Google's Knol, a product many feared Google would give favorable treatment, served up its pages to nearly 700 million unique viewers and launched its first official mobile version of the site. What's next? Big, tech-centered plans.