ReadWriteWeb

NBC seems to be having a change of heart this week. The network recently wrapped up their streaming of the Olympics using Microsoft's Silverlight technology. However if you tuned in

The Beijing Olympics starts in a few days and what better test of the mainstream web is there than the world's biggest sports event. This is the first in a

It was just a couple of days ago that CBS VP and Chief Marketing Officer Patrick Keane used fan-favorite "Jericho" as an example of why television networks should potentially begin

Last November we reported that the web-based scripted drama "Quarterlife" was making the unlikely jump to primetime television. Last night, Quarterlife debuted on NBC in the 10pm time slot, and

The LA Times reported last week that many striking Hollywood writers are in negotiations with funders to set up production studios that would create content exclusively for the web, bypassing

From YouTube’s continued dominance, the television networks’ newfound willingness to experiment online, the rise of the desktop Internet TV application, and a number of new PC-to-TV devices and set-top