ReadWriteWeb

One of the emerging trends of the Mobile Web is using your phone to interact with the real world. We're not just talking about 'checking in' to locations, either. There's a world of more practical functionality that hasn't yet ramped up in the West - using your phone as a payment device (for example mobile ticketing), getting special offers from retailers, downloading data from the Web via 'smart posters' on the street, and more.

A key technology driving some of these interactions is NFC, which was one of Gartner's 8 Mobile Technologies to Watch in 2010. It's a technology that you ought to become familiar with; whether you're a technologist, a marketer, or a consumer looking to make the best use of your smart phone (and aren't we all!). So in this post we give you an overview of what to expect from NFC.

If you're a smart shopper (and these days, who isn't?), then you probably check the weekly circular for deals and clip out coupons so you can save at the store. Or maybe your coupons arrive digitally, through emails and text messages. But wouldn't it be better if your phone itself could function as the coupon? That's the promise of MoLo Rewards, a wireless coupon application which lets you scan your phone at the point of sale to instantly redeem all your coupons or loyalty rewards using either Near Field Communication (NFC) or Radio Frequency Identification (RFID).