ReadWriteWeb

From Brussels-based company Attentio comes a new blog search engine and trend-tracking tool called Trendpedia. The service, now out of beta, lets you scan the blogosphere for trends to see what's getting buzz. Trendpedia also lets you compose visualizations of those trends as charts and graphs, which can then be shared on the social web.

We've all seen the signs. Ding dong the page view is dead... well, dying. First Compete announced that they would be using attention-based web metrics, or Attention Metrics for short. Then Facebook announced that they will move to a similar metric. Perhaps most importantly, Nielsen NetRatings announced last July that they would stop using page views for comparing popularity on the web, and move towards more attention based metrics. Also, Microsoft announced this week the release of a new ROI measurement tool called "engagement mapping".