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If you imagine Brian Eno doing a Twitter-like anonymous messaging application for the iPhone, and then mix in a good dose of PostSecret and a somewhat belated holiday spirit, you might just come up with something akin to Smule's Zephyr. Zephyr (iTunes link) lets you write messages and draw pictures with snow on your screen and simultaneously creates sounds based on how quickly you draw. After you finish your drawing, you can then anonymously release it to the rest of the world. Zephyr is available for the iPhone and the iPod touch and costs $0.99.
It's no secret that a few of us here at ReadWriteWeb are big fans of Ocarina, the iPhone app from Smule that converts your iPhone into an ancient woodwind instrument. And we're not alone, thousands of users have paid $0.99 to purchase the application and try their hand at blowing timeless melodies through the iPhone.
Now, the creators of the app are offering $1000 US to each of the 10 best Ocarina players in the world as part of the "This Contest Blows" contest.
The Web is full of examples where developers have built technology for an express purpose, only to have that technology adopted by users or other developers to deliver unforeseen - and often wildly popular - solutions. Flickr - originally a small subset of functionality in a much larger game - comes to mind. As does YouTube, which had its humble beginnings in the world of online dating. And now, the iPhone may be joining those ranks.
It's safe to assume that when the folks at Apple finally released the iPhone, the concept of converting it into "something that replicated an ancient ceramic woodwind instrument" probably wasn't on their list of things to do. And yet, the folks at Smule have done just that with Ocarina, an iPhone app that has skyrocketed to becoming the #1 paid app in the world - in one week.
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