ReadWriteWeb

Sticking with the sporting theme, and in deference to the European Championship currently in progress in Austria and Switzerland, our latest look at mainstream use of web 2.0 is a football (i.e. soccer) website. OleOle is a fully featured social media platform for football fans - and it has shown impressive growth since its launch on 28 April '08 (although it has been in public beta since last year). Already the company claims 2 million monthly unique visitors, a great stat for such a young site.