online ads - ReadWriteWeb http://www.readwriteweb.com/feeds/tag/online ads en Copyright 2009 Richard MacManus readwriteweb@gmail.com Mon, 23 Nov 2009 12:58:45 -0800 http://www.sixapart.com/movabletype/?v=4.23-en http://blogs.law.harvard.edu/tech/rss AdMob: iPhone Internet Use Sees Major Growth Spurt in August iphone_logo_sep08.jpgAccording to the latest data from mobile advertising company AdMob, traffic from Apple's iPhone on AdMob's advertising network almost doubled in August. Apple's iPhone saw the fastest growth of all smartphones worldwide, closely followed by the Samsung Instinct. It is also noteworthy that the top 5 smartphones in the U.S. generated 54% of all smartphone traffic.

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]]> The iPhone is now responsible for 7.8% of all smart phone traffic in the U.S., up from 5.2% last month. It's important to note that this does not necessarily reflect the actual market share of the iPhone, as iPhone users, thanks to the ease of use of the iPhone user interface, are probably spending more time online on their devices than most other smartphone users.

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What About Nokia, Palm, Motorola, and Rim?

While Nokia devices were responsible for just over 62% of all smartphone traffic worldwide, none of Nokia's smartphones ranked in the top 20 in the U.S. Palm's Centro, on the other hand, looks like a major boon for the company, as it is only trumped by the Blackberry Pearl when it comes to traffic volume.

motorola_razr.pngMotorola, which does not have a single smartphone ranked in the top 20, still dominates the mobile traffic rankings with its RAZR V3. which was responsible for 3.7% of all mobile Internet use worldwide in August. The iPhone was the 17th most used phone on the mobile web and generated 1% of all worldwide traffic, up from 0.6% in July.

The iPhone is clearly growing quickly in the U.S. and now that Apple seems to have gotten its supply chain under control, chances are that it will continue on this track. However, it is also important to point out that, in the overall market, Apple is still only a small player. Most users, according to AdMob, are still accessing the mobile web on a RAZR.

]]>Discuss]]> http://www.readwriteweb.com/archives/admob_iphone_internet_use.php http://www.readwriteweb.com/archives/admob_iphone_internet_use.php News Tue, 09 Sep 2008 21:00:59 -0800 Frederic Lardinois Report: Slowing Economy Finally Catches Up to Online Ads "The Internet is recession proof," is a sentiment we've heard trumpeted over and over and over again the past year. However, guest author Llew Claasen argued on this blog in February that paid search ads specifically are actually not recession proof, and a new report out today appears to confirm that a broad economic slowdown in the United States is starting to negatively effect the online ad industry.

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]]> The argument that online ads will generally fare well in a recession usually goes something like this: online advertising cheaper than traditional print and television advertising and offers far more accurate ROI measurement, so when budgets are squeezed, Internet advertising will look more attractive. "The thing we could well see is, a recession could expedite the shift from traditional spending to digital spending," said Jeremy Wright, global director of mobile brand strategy at Nokia Interactive, at Ad:Tech last month.

But a new report from PubMatic appears to indicate otherwise. Their May AdPrice Index, which was prepared by independent statisticians Dr. Albert Madansky and Dr. Michele Madansky, indicates that ad prices are starting to drop.

The report found that ad prices (based on effective CPMs) in April across all sites fell an average of 23%. This was most acutely felt by large sites (over 100 million page views per month), led by social networking sites, which saw eCPMs plummet 47% from March to April. Medium-sized web site monetization was essentially flat, while small sites (less than 1 million page views per month) saw modest gains month-over-month.

Social networking eCPMs sit at 19 cents, according to the AdPrice Index report, below January lows of 22 cents. The technology sector was basically flat from month-to-month, but still well off beginning of the year highs.

This all could indicate that a general US economic downturn is starting to be felt on the web. While the study didn't look specifically at search ads -- which analysts have said would be the last to feel the pain of a recession -- and it didn't differentiate between display and text ads, or between eCPMs from ad network to ad network, it is a general indicator of a slow down in the online ad market. Granted, this is only a couple of months of data, so it would be hard to create concrete trend predictions from it.

PubMatic's AdPrice Index is made up of over 3,000 web sites, about 85% of which are based in the US.

]]>Discuss]]> http://www.readwriteweb.com/archives/slowing_economy_means_online_ad_slowdown.php http://www.readwriteweb.com/archives/slowing_economy_means_online_ad_slowdown.php Advertising Market Tue, 13 May 2008 10:59:42 -0800 Josh Catone