"We're growing very quickly and we're very happy with the uptake," Trada founder and CEO Neil Robertson told ReadWriteWeb. "Google Ventures looked at our businesses and the assessment was that our growth was interesting to them."

New Cash, New Goals

The $5.75 million C round brings Trada's total fundraising to just under $8 million. Robertson says the company has been extremely tight budgeted thus far, spending just $2 million over the last two years. The sudden influx of cash will give the company breathing room to expand and try some new things, he says.

First, the company plans to help provide improved and tailored services to both its large agency customers and its smaller business customers. Secondly, it will expand internationally to run campaigns in more countries. Currently, Trada accepts international customers and experts in the U.K., Australia and Canada, but has yet to brand out to non-English speaking countries.

Lastly, as part of the company's long-term goals, Trada is looking to extend its crowdsourced PPC ad model to other forms of online advertisements. Robertson says the company started with PPC ads because of the obvious crowdsourcing benefits to keyword campaigns. Now the company realizes that other ad styles - including display, banner, mobile and video ads - can also work on this model. The company also expects to allow for campaigns on newer ad platforms, like Facebook and Twitter in the near future.

The Google Bump

Google piece of the funding comes from Google Ventures, the company's investment arm. Rich Miner, one of the original co-founders of Android, has been on boards with Robertson in the past and now manages the Google Ventures fund. Miner joins Robertson and Foundry Group's Seth Levine as members of Trada's board.

While the connection between Google and Trada is an easy one to make, Robertson says that not preferential treatment is given to any of the search giant's investments. As Robertson added, Google likes to make sure that "all boats rise with the tide" when it comes to its investments. The relationship will also not affect or limit the services which Trada offers to its customers, said Robertson.

The fresh cash certainly puts a smile on the faces at Trada, but out of everything, Robertson is most excited for the crowdsourcing community at large.

"We're really happy to have another significant venture firm taking a position in the crowdsourcing ecosystem," said Robertson, who heads an information group of similar companies known as the Crowdsortium. "It's a good sign to see larger tech companies in the evolution of this industry."

Photo by Flickr user horiavalan.

What About Nokia, Palm, Motorola, and Rim?

While Nokia devices were responsible for just over 62% of all smartphone traffic worldwide, none of Nokia's smartphones ranked in the top 20 in the U.S. Palm's Centro, on the other hand, looks like a major boon for the company, as it is only trumped by the Blackberry Pearl when it comes to traffic volume.

Motorola, which does not have a single smartphone ranked in the top 20, still dominates the mobile traffic rankings with its RAZR V3. which was responsible for 3.7% of all mobile Internet use worldwide in August. The iPhone was the 17th most used phone on the mobile web and generated 1% of all worldwide traffic, up from 0.6% in July.

The iPhone is clearly growing quickly in the U.S. and now that Apple seems to have gotten its supply chain under control, chances are that it will continue on this track. However, it is also important to point out that, in the overall market, Apple is still only a small player. Most users, according to AdMob, are still accessing the mobile web on a RAZR.

But a new report from PubMatic appears to indicate otherwise. Their May AdPrice Index, which was prepared by independent statisticians Dr. Albert Madansky and Dr. Michele Madansky, indicates that ad prices are starting to drop.

The report found that ad prices (based on effective CPMs) in April across all sites fell an average of 23%. This was most acutely felt by large sites (over 100 million page views per month), led by social networking sites, which saw eCPMs plummet 47% from March to April. Medium-sized web site monetization was essentially flat, while small sites (less than 1 million page views per month) saw modest gains month-over-month.

Social networking eCPMs sit at 19 cents, according to the AdPrice Index report, below January lows of 22 cents. The technology sector was basically flat from month-to-month, but still well off beginning of the year highs.

This all could indicate that a general US economic downturn is starting to be felt on the web. While the study didn't look specifically at search ads -- which analysts have said would be the last to feel the pain of a recession -- and it didn't differentiate between display and text ads, or between eCPMs from ad network to ad network, it is a general indicator of a slow down in the online ad market. Granted, this is only a couple of months of data, so it would be hard to create concrete trend predictions from it.

PubMatic's AdPrice Index is made up of over 3,000 web sites, about 85% of which are based in the US.