ReadWriteWeb

Here at ReadWriteWeb, we've discussed the use of third party APIs when building an integrated online product, highlighting the disadvantages such a decision could entail. One topic on the flip side of that is the question of whether providing an open public API versus a closed private one is in your product's best interest. Massively viral services like Twitter have rapidly expanded their capabilities and brand awareness by releasing an open API for third party developers to build on, but for companies in fledgeling industries, like mobile augmented reality, the API decision isn't as clear.

The Internet Archive has just unveiled their ambitious project called BookServer, which will allow users to find, buy, or borrow digital books from sources all across the web. The system, built on an open architecture and using open book formats, promises that the books housed there will work on any device whether that's a laptop, PC, smartphone, game console, or one of the myriad of e-Readers like Amazon's Kindle.

The project's lofty goal is to essentially create an open web of books where anyone can publish their books and make their content available via search.

At this week's DEMO 09 conference Asurion Mobile introduced their new open mobile address book called simply "Asurion Mobile AddressBook." Although the name may not be all that flashy, the app itself is. With this mobile address book, you can add social elements to your contact list including Flickr photos, Facebook pages, and Twitter feeds. This may remind you of the upcoming Palm Pre's address book which will deliver similar functionality with its Facebook integration, however Asurion's solution does even more. And thanks to the app's open framework, it's not limited to the social add-ons it ships with - developers can extend it any way they like.

In recent days, an application designed for Google's mobile operating system "Android" was accused of wiping data from user's phones. It's not known whether or not the rumors are true, but once again questions are being raised about the safety and security of Google's open platform versus more controlled and regulated platforms like that of Apple's iPhone. For supporters of the iPhone, a story about a rogue Android application proves their point that Apple's oversight and review process is necessary for keeping consumers safe.

When we first introduced you to Elgg two years ago, it was a new social networking platform whose focus was on e-learning. Since that time, the software has been rewritten and it has moved away from being strictly for educational use only. Today, the award-winning Elgg is one of the top open source social networking platforms available on the internet.

A little over a month ago, Elgg 1.0 was introduced to the world. In this newest release, several years in the making, the software has been improved from the inside out. It has a more attractive UI and design, for starters. But under the hood you'll find more changes like better plugin support, RSS and OpenDD views, and a new database schema.

A company who believes they have the solution to our online security woes is Yubico, makers of a small USB dongle known as the Yubikey. This ingenious authentication solution can be combined with OpenID or other third party web sites to provide secure authentication on the web.

Authentication is an area of security that is more important than ever, especially since we're now using the web to access all sorts of private data, from personal communications to online banking sites. Yet as those services become more sophisticated and complex, so do the techniques used by criminals wanting access to our private information. Although many of these sites force you to create strong passwords, a password alone is not your best defense against identity thieves. For the best security, multi-factor authentication is needed, and that's what Yubikey provides.

You are not the center of the universe, especially on the internet. That's the lesson that even the biggest web brands are learning fast, and we expect to see widespread cultural changes occur right along side their learning.

One week after we wrote about the leaked screenshots that have since been confirmed as the forthcoming home page design of AOL.com, where 3rd party content and functionality is now welcome to come on in through the front door, now Yahoo! is telling the press that its home page will soon be home to far more content from outside the Yahoo! network than ever before. The era of the walled garden is over.

oEmbed is a newly released spec from Cal Henderson (of Flickr), Mike Malone and Leah Culver (of Pownce), and Richard Crowley (of OpenDNS) that allows web sites to quickly and easily embed media when a user posts a link directly to that resource. oEmbed is an open format which standardizes the process of embedding photos, videos, links, or other media and circumvents the media provider's API (or the need for screen scraping if they don't offer one). It works by turning a link to, say, a photo or video into XML or JSON that tells the user how to embed that media.

George Bush signed a $555 billion omnibus spending bill yesterday that included a huge victory for advocates of open science on the internet. All research funded by the US National Institutes of Health (NIH), an agency with a $29 billion research budget, will now be required to be published online, free to the public, within 12 months after publication in any scientific journal.

This should open up a whole world of new opportunities for online research. Readers outside of the academic world but aware of the financial future of health information online in the commercial sector can imagine the analogous excitement about this announcement for academic researchers.