ReadWriteWeb

In a previous article, we discussed the Web of data, which is about inter-linking open data sets and, thus, turning them into machine-accessible structured data. In this post, we'll draw a picture of how the emerging social Web could serve as a Web of identities, which is essentially a people-data version of the Web of data.

This morning, Google announced two enhancements to their OpenID API. For end users, they have rolled out a popup-style interface for simpler logins with fewer redirects and less confusion. They also extended their Attribute Exchange to include more user data, such as first and last names, preferred language, country, and other, more personal information available via the Google Data API.

At the OpenID blog, David Recordon wrote this morning, "This means that Google users signing into sites... now have a much better user experience, one on par with Facebook Connect." The screenshots below show the new login in action.

You can log in to comment here on ReadWriteWeb with an OpenID, via Facebook Connect or through various other methods. Imagine if you could make "friend" connections with other commenters on our site. That relationship wouldn't be reflected back into the OpenID or Facebook account that you then take to other sites.

If it did, that could be a real game changer. We'd love to introduce our smart and sassy readers to each other here and then see them be friends on social networks, mobile sites and all around the web. Just a pipe dream? That's what a brand new identity provider called Cliqset aims to make possible. We believe it's the first identity provider of its type that allows 3rd parties to change user profile information, not just read it.