ReadWriteWeb

Ian Rogers, VP Video and Media Applications at Yahoo! (prior to that GM of Yahoo! Music) has just published an epic post based on a talk he gave at a music industry conference in December. In it he outlines his vision for an open Media Web. It's very long, but is an excellent overview of how current Web music and video trends are slowly usurping the 'old media' world of the record companies and TV networks. His central theme is that "there is more opportunity in leveraging the scale of the Web than trying to create scarcity." He says that we can "do this together by creating a loosely-coupled value chain including users as value creators."