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Social Search just went live in Google Labs. Google announced that it was working on this Social Search feature at the Web 2.0 Summit last week, but at that time, Google's Marissa Mayer announced that it would only be available "in a few weeks." Social Search taps into a user's social network profiles and displays relevant links and status updates that members of a user's own social network have shared at the bottom of the default search results page. According to Google, Social Search will enhance the search experience on Google by providing users with more personally relevant search results.
It's time for our weekly summary of Web Technology news, products and trends. On the trends side, we took an in-depth look at the emerging world of open social networks. We pondered: which of Facebook Connect and OpenID will be more successful? And we explained why "distributed social networking" is a trend to watch, with projects such as DiSo and OpenSocial. Also this week we examined the latest in online anonymity and education 2.0. On the product side, we began our 'Best Products 2008' series with our selection of the top 10 Semantic Web products of the year. We also told you about some of our favorite apps to show new users and we reviewed the latest Nokia internet phone. Last but not least, check the latest from Jobwire - our new product that tracks hires in tech and new media.
Distributed social networking - where users can connect their profile, friends and other data across multiple sites - is still a relatively new concept and not fully developed. There are plenty of companies and projects vying to be a major piece of the distributed social networking puzzle. The big Internet companies have initiatives such as OpenSocial (Google), Facebook Connect, MySpace Data Availability, Yahoo! Open Strategy. There are also smaller company and open source projects such as DiSo and Noserub (we explain these below).
A couple of weeks ago we celebrated the first birthday of Google's OpenSocial project, an open API framework for social networks and websites. Google's OpenSocial Blog recently presented some statistics, including that OpenSocial now reaches nearly 675 M registered users and there are 7,500 applications.
What's interesting about these numbers is that the single largest number of registered users isn't coming from MySpace, hi5 or even Orkut. The largest user base appears to be from 51.com, which as we've reported before is one of China's largest social networks with 130M registered users.
Just about half a year ago, Google announced a limited beta of Friend Connect, which allows site owners to display OpenSocial based gadgets on their sites and site visitors to sign in to these social gadgets with their OpenID, AIM, Yahoo, or Google accounts.
Amit Agarwal has been keeping a close eye on Friend Connect since it was announced and he assumes that the service could go live pretty soon. Just last week, Google published a new YouTube video geared towards users and now the support site for Friend Connect is available as well.
In good times everyone wants to
be a platform. But when times are bad and platforms are just an expense, the resources suddenly
shift away. The recent re-design of Facebook, the slow down of Google's
Open Social, and Flock closing
its extension site - these are all part of the same pattern. Platforms that don't
have monetization wired in are only good
for marketing. This is why the platforms of the future
need to think about not just short-term marketing and buzz, but
long-term sustainability
and monetization.
Social networking platform Ning announced support for the OpenSocial standard today. Thanks to this, developers can now easily create applications for the Ning platform. At this time, Ning already features 30 applications that users can embed into their profile pages, including support for file sharing with Box.net and poll creation from Polldaddy. One of the highlights of Ning's implementation of OpenSocial is that the widgets automatically adapt themselves to the branding and design of the individual networks.
Last November, when Google launched Open Social we asked readers if Facebook would join Google's platform. The results were split right down the middle, but as we get farther from the Open Social launch, and the two sites continue to launch competing APIs (Google FriendConnect vs. Facebook Connect, for example -- the former banned by Facebook), that seems less and less likely. This is becoming a social networking cold war according to Duncan Riley.
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