ReadWriteWeb

It's the morning after the big Chrome OS event where Google executives and engineers revealed a myriad of details about the company's first attempt at creating their own operating system. The highly anticipated news conference was tracked all over the web, liveblogged by technology sites, and Twittered so much that it's still listed as a "trending topic" as of this morning.

But now that the news is out, has Chrome OS lost its shine? People had high expectations for Google's new operating system but the end result doesn't look like the revolutionary, "change the world" product many had hoped for.

Researchers at Pennsylvania State University recently revealed the results of a study which looked into how people were using Twitter to talk about products. Companies, of course, fear what a negative barrage of tweets can do to their brand, leading many to establish Twitter accounts themselves to provide information, customer service, and support. As it turns out, these businesses may not need to worry too much about what the "Twitter effect" can do to their image after all. The study revealed that the number of brand-related tweets where sentiment is expressed is not the dominating force that you may think. In fact, the majority of tweets mentioning a brand are merely casual comments or tweets from someone giving or seeking information. And when sentiment is expressed, it's generally positive.