ownership
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Do Commercial Vendors Deserve Equity?
If you asked startup founders whether they would rather give away 5% equity in the company or one of their toes, many would choose the toe. CEOs like Zynga's Mark Pincus have always argued for startup founders to "own their destiny" and maintain control and ownership of their company. That's why it was surprising to read VC Deal Lawyer Chris McDemus' recent article entitled If You Provide a Strategic Technology or Outsourced Service, Consider Taking Some Equity in Your Fee Structure.
Stock Options 101: Negotiating Ownership
Before moving to the Valley I thought stock was something you made by simmering meat and vegetables in a pot of boiling water. To this day I'm still no expert in negotiating for equity, but I recognize a great resource when I see one. Fansnap co-founder and investor Andrew Payne recently wrote an article entitled, Startup Equity for Employees. Payne offers a stock cheat sheet and some useful points to consider.
Top Marketing Geeks Make Their Predictions for 2009
Will 2009 be the big year for corporate transparency, for a global conversation - perhaps for bargain basement online marketing tactics instead of old-school huge commercial campaigns?
Peter Kim, a former Forrester analyst now working on stealth enterprise software company, recently polled 14 of the most high-profile thinkers about social media marketing and asked them what they expected to see 2009 bring. The end product was an attractive 23 page PDF that we've embedded below, but we thought we'd pull out some of the thoughts we found most interesting for all you skimmers out there.
Who Owns All These Comments? You? Us? Someone Else?
Hank Williams relates a story about one of Robert Scoble's comments on FriendFeed being deleted after the author of the blog post he was commenting one removed his FriendFeed account. While the cynical response might be, "So one of the ten million comments Scoble leaves each day was delete -- he'll live," it does bring up a valid point about content ownership. The blog owner was upset that his the discussion around his content was taking place outside of his blog, while Scoble was upset that content he created (and thus should own -- right?) was removed without his permission. On an increasingly fragmented social web, who owns your comments?
Content Is Becoming a Commodity
Over the weekend, it seemed that everyone in the tech blogosphere contributed to the discussion around fractured blog comments; Robert Scoble even went so far as to say that the "era of blogger's control" is over. What all these discussions hinged on was whether or not a web service called Shyftr had the right to appropriate bloggers' RSS feeds and build their brand around our content (a practice they've now modified due to this outcry).
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