ReadWriteWeb

The speed at which a Website loads is paramount to maintaining a positive user experience and, as we learned last year, has a direct impact on the site's organic search rankings on Google.

The search giant's recent beta launch of its Page Speed Service gives us the latest in a long line of products and tools designed to help site owners boost page load speed. In what is by no means a comprehensive list, we've outlined a few such tools worth checking out.

Google is now offering its Page Speed service, which just released a Chrome extension last week, as a browser-agnostic Web service called Page Speed Online. Just enter a URL and get the results. It also has a new feature offering suggestions for mobile optimization.

According to the Page Speed FAQ, "Page Speed Online provides the same analysis as the Page Speed browser extensions for Chrome and Firefox, without needing to install a browser extension." Google suggests the browser extensions for testing pages not available to the public Internet, such as corporate intranets and sites under development. However, I receive slightly different results when running tests using the browswer extension instead of the Web-only service.

Google has finally released an experimental Chrome extension for its popular Page Speed service. Page Speed, which is already available for Firefox, analyzes Web pages and gives developers suggestions for improving performance.

Instructions for installing the extension, which involves enabling support for experimental extensions, are here.

There's something very straight-forward about Google's branding. It doesn't complicate the experience with flowery user design or site mascots. It offers exactly the type of experience you'd expect to receive from a company that showcases its name in mostly primary colors. However, when Google announced today's additions to the "Google Services for Websites" suite, it took us a minute to remember what the company blog post was referencing. In a world where even browser names conjure images of animals or finely tuned cars, the company's simply named "Google Services for Websites" is extremely useful but often easy to forget.