ReadWriteWeb

We've written on auto-posting before and there still seems to be a debate as to whether or not it actually affects performance to post via bot. Anecdotally, I've found that manual posting shows significant increases in performance.

When I first started at ReadWriteWeb, the updates to Facebook were automatically posted via a Facebook application. It was an easy way to make sure our fans got to see our posts, but it didn't foster community discussions so after I got my bearings around here, I stopped the app (or at least I thought I did).

We've all seen the signs. Ding dong the page view is dead... well, dying. First Compete announced that they would be using attention-based web metrics, or Attention Metrics for short. Then Facebook announced that they will move to a similar metric. Perhaps most importantly, Nielsen NetRatings announced last July that they would stop using page views for comparing popularity on the web, and move towards more attention based metrics. Also, Microsoft announced this week the release of a new ROI measurement tool called "engagement mapping".