YourMinis was a start-page service like no other, but its feature richness and happy users fall victim to the cold business logic that so many cool startups face after being acquired. YourMinis is now primarily used to power advertising widgets for AOL, a practice that will continue but pales in comparison to the beautiful topical pages its users built with the full service over the last several years.

As several upset users pointed out in the blog post announcing the service's closure, though, none of these services are quite like YourMinis. The Flash interface, while disliked by some critics as all things Flash are, allowed fans greater flexibility in visual design.

Few if any of the many start-page startups have succeeded in their vision of becoming mini-publishing houses for users building content aggregation pages that are then shared with the world. See our interview last year with Dan Cohen, who has lead the team at Pageflakes, iGoogle and MyYahoo, for a great look into the start-page world.

All too often, this is how it goes in startup land. You fall in love with an innovative little service, you give it your attention, then it gets scooped up by a big player and everyone is happy until the acquiring company turns it into an ad network for crappy pop music and 3rd rate movies and then shuts down the original service you loved.

If you're addicted to the fringe startup start-page experience, check out recent sites bookmarked "startpage" in Del.icio.us. In between the big guys, you'll find some innovative little players there. The nice thing about RSS services like this is that it's not hard to move at least your reading list from one service to another. The user experience though, as YourMinis users no doubt are aware, is much harder to reproduce.

Update: AOL emailed the following response.

Goowy is not shutting down
yourminis, but has made a decision to close the startpage and remove
some of the functionality of the gallery. Goowy's core focus is creating
widgets and working with developers to create widgets that can live and
work on sites across the Web, including startpages such as iGoogle,
myAOL and Netvibes. By shutting down the yourminis startpage and some
of the functionality of the gallery, Goowy can continue to focus on its
core business -- developing new widgets.

I thought there might be some confusion about yourminis/Goowy shutting
down completely based on the headline of your post, and want to make
sure it's clear that it is just the startpage and gallery functionality.

We have no idea what the "final network" will be, but it certainly seems to hint at the further social networkification of iGoogle. We think that's smart. In May of last year we theorized that start pages were very well suited to take on social networks like Facebook and MySpace. "Whereas Facebook is just launching their platform," we wrote at the time, "Netvibes and Pageflakes each already have an evolved and popular platform ecosystem in place. What they lack is the social scene." We called adding social interactivity features to start pages the "next logical step" for those companies.

A couple of months later, it appeared that taking on social networks was exactly what Pageflakes and Netvibes were planning to do. "Start pages will challenge the existing social networks - it's almost evolutionary for them to become social networks," wrote Richard MacManus.

In July, we laid out a plan to fix Yahoo! that revolved around building out a developer platform for their web-leading start page, MyYahoo! The final step of our plan was to make the platform social.

And just last week, Pageflakes was acquired by LiveUniverse, a move that we saw as a step toward the further socialization of Pageflakes. "Along with [MySpace founder Brad] Greenspan, LiveUniverse has original MySpace engineer Toan Nguyen on its management team. That's some serious chops in the area of social networking, which is where Pageflakes has been heading since ... last July," we wrote.

Google's announcement today may just kick off an industry wide trend toward turning start page properties into social networks -- often, as Google goes, so goes the web. That makes a lot of sense. Start pages generally already have rich developer ecosystems with many useful apps, and because they act as "first stops" for many users, they're already sticky. Adding in social networking functions just increases utility for users.

Along with Greenspan, LiveUniverse has original MySpace engineer Toan Nguyen on its management team. That's some serious chops in the area of social networking, which is where Pageflakes has been heading since the "Blizzard" update last July. We speculated then that Pageflakes was aiming to take on social networks by adding interaction features and networking among users, which is an idea that we initially advanced in a piece we published last May.

"Both Netvibes and Pageflakes already act as platforms, with sophisticated developers APIs for creating widgets and programs to interact with their users," we wrote in May of the two leading AJAX start page companies. "Both companies allow users to customize their pages, and inject personality into them. Both companies also already encourage users to share their creations (Universes and Pagecasts). Perhaps, the next step beyond sharing should be interaction."

Pageflakes started to do that last summer, but perhaps bringing Greenspan and Nguyen into the mix will push Pageflakes further into social networking territory. The first tie-in between the two companies, according to a press release, will be to use Pageflakes' page customization technologies to enhance the social networking aspects of the LiveVideo site.

We're hoping that the two cook up a lot more than that. A quote from Pageflakes CEO Dan Cohen in the press release about the acquisition seemed to hint at bigger things on the horizon: "The combination of our two companies is truly much bigger than the sum of its parts, and the resulting innovation will be highly compelling for our users and partners."