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Bing Continues to Grow, But Yahoo Loses Market Share
Written by Frederic Lardinois / August 25, 2009 11:46 AM / 2 Comments

compete_logo_small_aug09.pngSince the launch of Bing, watching the developments in the search engine market is finally interesting again. According to the latest data from Compete for July, Bing continues to grow slowly but surely. At the same time, though, Compete notes that Bing has not been able to convert its growing search share into a rise in paid clicks on ads on the site. In July, Bing's sponsored click rate fell slightly to 5.5%, even though in June, it still saw an impressive growth in paid clicks.

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Hitwise: Paid Search Traffic Takes a Hit During Recession
Written by Frederic Lardinois / May 13, 2009 9:24 AM / 3 Comments

hitwise_logo_nov08.pngAccording to the latest data from Hitwise, paid search traffic has taken a major hit in the last year. While, according to Hitwise, about 9.84% of the search engine traffic it registered in April 2008 came from paid clicks, in the four weeks preceding May 9, 2009, this number declined by 26% to 7.25%. Hitwise registered this trend across all of the categories it tracks, with the sole exception of paid traffic to site in its education category, where paid search results increased slights from 1.39% to 1.45%.

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